Libra OnDemand to Showcase Award-winning SaaS CRM Solution at HITEC 2010

  • Libra OnDemand, A Division of Newmarket® International
  • 06.08.10
Libra OnDemand, one of the first on-demand CRM solutions built specifically for the worldwide hospitality industry on the platform, announced that it will demo the company's comprehensive suite of award-winning CRM tools at HITEC 2010, taking place June 21-24 in Orlando, Fla.

Libra OnDemand debuted just one year ago, at HITEC 2009, and has since grown exponentially, as hotels around the world have begun to discover the myriad benefits of operating in the cloud. To date, over 100 properties (35,000+ rooms) in 8 countries have implemented Libra OnDemand to more effectively manage their guest services, e-mail marketing and customer communications programs.

“Our solutions are designed to create increased revenue quickly and easily by streamlining and automating all the guest touch points for a hotel property or brand,” said Gregg Hopkins, CEO of Libra OnDemand. “The software-as-a-service (SaaS) platform creates a wide range of additional benefits, including faster implementation, no up-front capital expenditure, lower operational costs, reduced technical resource requirements, and simplified integration with other hotel systems.”

At HITEC 2010, Libra OnDemand will conduct ongoing demonstrations of its entire suite of applications at booth No. 1145. The individual modules can be utilized separately or as a complete Web-based solution, and include:

  • Customer relationship management: Account and contact data is collected and synchronized, providing a complete 360-degree view of each customer.
  • Loyalty management: Frequent customers are recognized with service requests and/or customized rewards programs that are flexibly configured.
  • Group sales and event management: Events are managed and integrated to consolidate billing and reporting.
  • Analytics: Guest and company data is centralized, providing limitless graphics and reports.
  • Email Marketing: E-mails are easily automated, able to create dynamic lists and segment databases by multiple criteria.
  • Customer portal: Online consumer-facing application offers self-service options for in-house and frequent customers.

“In addition to simplifying CRM for our global hotel clients, we have also made it easy to afford,” said Hopkins.  “Our subscription-based pricing is determined on a per-user basis, minimizing financial impact and dramatically accelerating ROI. An easy solution at an affordable price has been our formula for success.”

Libra OnDemand will be in booth No. 1145 at HITEC in Orlando, Fla., June 21-24.

Libra OnDemand leverages the power of one of the world’s most popular on-demand platforms ( to provide a comprehensive suite of hospitality specific applications: customer relationship management, loyalty management, group sales and event management, analytics, e-mail marketing, as well as an online consumer-facing application, customer portal.  Libra OnDemand is a software-as-a-service (SaaS) application that is designed to drive sales and increase revenues for the world’s premier hotel organizations.  Requiring zero infrastructure or upfront capital investment, Libra OnDemand is simple to use, easy to customize and quick to implement. 

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