Pegasus Solutions and Rubicon Add Enterprise Reporting to Hotel Competitive Intelligence Suite

  • Pegasus Solutions Inc.
  • 06.28.10
Pegasus Solutions and Rubicon® have expanded the powerful hotel competitive intelligence platform, MarketVision® Agency Position, to include enterprise reporting for corporate users.

Augmenting the comprehensive historic, and popular, future competitive intelligence reporting of MarketVision Agency Position, the new MarketVision Enterprise Reporting allows hotels to evaluate and address, on a daily basis, the performance needs of multiple properties and locations at a corporate level.

MarketVision Agency Position combines data from Pegasus, one of the largest single processors of electronic hotel transactions, with supplier direct data from partner Rubicon. As one of the only forward-looking, competitive intelligence platforms in the market, MarketVision Agency Position is ideally positioned for enterprise reporting, according to Mike Kistner, chief executive officer of Pegasus Solutions.

“At the enterprise level, we now summarize competitive set performance for multiple properties, both historically and in the future, all in one place,” said Kistner. “It is imperative for users at the corporate chain level to identify trends in key distribution channels and understand ROI based on actual market data. Where we already allow hotels that unique view with MarketVision Agency Position, this new enterprise offering expands that view so corporate users can monitor business on multiple levels across the chain. This allows them to identify opportunities to solicit untapped agency revenues and distribution channels, and make clear and better informed corporate level decisions relating to their sales and marketing strategies.”   

MarketVision Enterprise Reporting presents performance of segmented hotel portfolios in one place, helping identify underperforming markets and hotels. Analysis of each segment’s competitive set, hotels and market(s) allows hotel companies at the corporate level to understand and even create opportunities to increase occupancy levels, sales and marketing returns and corporate performance.

“MarketVision Agency Position has been endorsed and utilized by hotels like Loews that recognize the value of understanding your market and performance to remain competitive,” said Steve Swope, CEO of Rubicon. “Where we have previously offered historic and future views on an individual hotel basis, MarketVision Enterprise Reporting allows companies to combine several views through a single dashboard to streamline evaluation and decision-making at the corporate level.”

As one of the most comprehensive competitive intelligence products available to hotels, MarketVision Agency Position provides a rich source of reservation-based statistics, including historic and future booking volumes, average daily rate, length of stay and revenue.  MarketVision Enterprise Reporting gives hotel companies at the corporate level a complete picture of not only what agencies, channels and markets are booking into their hotels, but also their competitor’s hotels, allowing them to compare and monitor performance against their competitive set. Refreshed daily to ensure hoteliers have the most up-to-date and actionable information available, MarketVision allows hotels, and now hotel companies, to make fast, revenue-enhancing decisions.

Rubicon offers one of the broadest and deepest collections of market insight in the travel industry today. A leading provider of competitive market intelligence and market analysis to the global travel industry, Rubicon integrates competitive market information into the business planning and revenue management practices of its customers, including the top global hotel and rental car companies. Its flagship product, MarketVision®, offers a comprehensive suite of services that address market positioning in terms of price, demand and channel. Rubicon's publishing arm, IndustryIntel®, provides insights from one of the world's largest repositories of future demand and cross-channel pricing data.

Pegasus Solutions is one of the world’s leading providers of technology and services to hotels and travel distributors, supplying the award-winning RezView® NG central reservation system, electronic distribution services, advanced agency commission processing and payment services and hotel marketing representation services. Founded in 1989, Pegasus created and launched the hotel switch, and today its customers include nearly 100,000 properties around the globe as well as a majority of the world’s travel agencies. Additionally, Pegasus’ powerful representation arm incorporates Utell® Hotels & Resorts and Utell Connect, services that have been chosen by more than 9,000 member hotels in 146 countries, making Pegasus the hotel industry’s largest third-party marketing, sales and reservations specialist. Pegasus also powers the niche consumer Web site™, dedicated to promoting independent and boutique hotels throughout the world. Headquartered in Dallas, Pegasus has 18 offices in 11 countries, including regional hubs in London, Singapore and Scottsdale, Ariz.

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