Choice Hotels Scandinavia AS Implement EasyRMS' Full SaaS RM Solution Throughout Multi-Brand Portfolio

  • Infor, Revenue Management
  • 06.29.10
EzRMS™solution to benefit Clarion, Quality and Comfort hotels in Denmark, Norway and Sweden; a total of 51 properties to be implemented over the next 12 months.

Easy (Ez) Revenue Management Solutions Ltd (EasyRMS) is proud to announce its latest multi-property rollout with Choice Hotels Scandinavia AS. The initial rollout sees the implementation of the EzRMS™ SaaS solution in 26 properties in Norway, Denmark and Sweden, with a further commitment for 25 more implementations across the region in Q1 2011. Choice Scandinavia markets 170 hotels in Scandinavia under the brands Comfort Hotels, Quality Hotels, Quality Resort Hotels, Clarion Hotels and Clarion Collection Hotels.

The first tranche of EzRMS™ implementations includes 7 properties in Copenhagen, 11 in Oslo and 8 in Stockholm, all properties implementing the full EzRMS™ Product Suite and Additional Modules, including: the EzRMS™ Core Module, Ez-BUDGET™, Ez-COMPETE™, Ez-CONTRACT™, Ez-REGION™ and Ez-QUOTE™. The interfaces include a full, two-way interface to the Cenium PMS and data feeds from TravelCLICK’s RateVIEW™ Competitive Analysis Tool.

Carl Oldsberg, VP Revenue & Distribution for the chain, comments: "Choice Hotels Scandinavia has gone through a long and thorough process. We soon found two major players to choose from, but in the end EasyRMS proved to be the best match for Choice!"

"There were four main reasons for choosing EasyRMS and the EzRMS™ SaaS Solution," continues Carl. "1) First of all, the system and support services both received great feedback from all of our references; 2) the philosophy of EasyRMS to make Revenue Management accessible at all levels is very appealing to Choice, since RM within Choice is still in its early stage, and acceptance and understanding of it throughout the organisation is key; 3) EasyRMS, with its entrepreneurial mentality, mirrors the Choice company culture - providing a perfect working relationship; and 4) during the entire process, Choice felt that as a customer we were more valuable to EasyRMS than to any other of their competitors."

Carl concludes: "We are embarking on an exciting journey where Choice, with the help of the EzRMS™ SaaS Solution, will make more qualified decisions than ever before. Choice will have a better understanding of future demand than many of its competitors and by making smarter decisions will continue to take market share from them. Last but not least, we will be able to offer our customers a fair pricing that is based on the actual demand at any given time. Being the first hotel company in Scandinavia to implement dynamic pricing for the business segment is a very important aspect for us."

"We have been in discussions with the Choice team for quite a while now and they have conducted a lengthy and detailed due diligence process, this including all major players in the RM market today," says Paul Margaillan, Managing Director of EasyRMS. "Having narrowed the selection down to EasyRMS and one other leading US based vendor, we were asked to both prove and justify our suitability to become the partner of choice moving forward."

"We can only say that we were absolutely delighted to have been successful in this process and to have secured Choice Hotels Scandinavia’s business for the coming years, proving once again that EasyRMS truly are a force to be reckoned with in the international Revenue Management arena, and that ‘bigger’ is not always necessarily ‘better’. We very much look forward to actively participating in the future financial success of Choice Hotels Scandinavia as their Revenue Management projects unfold," Paul concludes.

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