Cendyn and TripCraft Partner to Market Hospitality's Newest Enterprise Mobile Platform to Increase Bookings

  • Cendyn
  • 06.29.10
As TripCraft LLC's first authorized reseller, Cendyn, a leading single-source provider of turnkey online marketing solutions is now marketing TripCraft's new innovative mobile reservations and technology platform for hotels to Cendyn's extensive customer base of more than 9,000 hotels worldwide.

TripCraft developed one of the hotel industry's first enterprise-level platforms and consumer applications that delivers rich hotel content, real-time reservations, on-property services and local destination information via smart phones. TripCraft connects hospitality companies with current and potential customers through its innovative mobile dashboard to increase bookings and revenue.

TripCraft's attractive mobile enterprise portal will leverage Cendyn's clients' guest CRM data to provide a branded mobile commerce experience to guests. The new offering will drive greater conversions with compelling, guest-centric hotel applications.

"The integration of Cendyn's CRM Suite with TripCraft's Enterprise Server puts our hotel client's brand in traveler's hands by offering them direct marketing, reservations, guest service, and communication," said Charles Deyo, Cendyn's president. "The latest consumer behavior research shows the importance for travel brands to seize the mobile opportunity. The numbers speak for themselves."

Mobile adoption is increasing rapidly:

  • 1.2 billion people now carry handsets capable of rich, mobile commerce.
  • These devices will soon eclipse the PC as the leading channel for travel activity.
  • Smart phones will overtake PCs as the most common Web access device in 2013.
  • Mobile platforms meet travelers online
  • Cendyn's relationship with TripCraft will enable its hospitality clients to take advantage of the expanding use of mobile devices and deliver the most advanced technology platform available to drive business.

"Most hoteliers need TripCraft's platform because the look and usability built into a hotel's Website does not translate well to mobile devices," said Deyo. "TripCraft developed a native application that accesses its proprietary content-servers which can integrate directly with a hotel's CRM, central reservations system, property management system and other internal systems, enabling real-time access to dynamic content and reservations capabilities.

"With our CRM Suite integrated with TripCraft, we extend our CRM capabilities to the most advanced mobile platform and provide hotels with a turnkey solution that leverages the power of our central guest marketing database," Deyo said.

For chain operators, the TripCraft Service will have two-way connectivity to Cendyn's CRM Suite and deliver:
  • Brand awareness in the pockets of mobile customers
  • Direct and personalized guest marketing, service and communication
  • Comprehensive media capabilities that sell the brand experience
  • Ability to publish updated content and have it immediately available for consumers without updating the device app
  • On-property service capabilities for concierge, auto checkin/out, activities, events, etc.

For consumers, TripCraft's mobile service delivers:

  • A comprehensive brand and property experience beyond a mobile brochure and booking platform
  • In-app media gallery, maps, directions, city guides, events, social media to engage consumers with the brand
  • Direct communication with the brand and property for service and promotions
  • The ability to use different mobile devices with the system maintaining a guest's profile, preferences, history and communications

TripCraft technology enhances travelers' mobile experience:

  • Native app performance and user experience with dynamic online content and more functionality than any other platform
  • Intelligent management of in-app (non-browser) data with online content servers allows consumers to use the app even when no internet connection is available
  • In-app reservations process and customer account management with direct access to (brand) back-office systems
  • Cross platform in development for iPhone, Android and BlackBerry

Cendyn is an authorized reseller for TripCraft and will provide Cendyn clients with a white label managed-service offering that includes configuration, training and ongoing support.

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