Trust International Upgrades TrustConnect RMS Interface to IDeaS to Generate Additional Revenues for Hotels

  • 07.02.10
Trust International has worked with its partner, IDeaS, to enhance the Trust|Connect Revenue Management System (RMS) to facilitate advanced revenue generation by recommending optimal rates.

Thon Hotels Benelux, a partner hotel of WORLDHOTELS, has become the first user to benefit from the enhancement, with expected increase of 10-15 percent more revenues as a result of using the new Trust|Connect RMS functionality.

Including and supporting new functionalities requested by hotel groups, the interface to IDeaS V5i includes an additional Best Available Rate (BAR) by Day message type to complement the BAR by Length of Stay (LOS) functionality.  This enables streamlined maintenance for hotels and increased revenues.

“As part of Trust’s eXperience Better Business campaign, Trust, IDeaS and WORLDHOTELS cooperated closely to quickly activate these new functionalities to their fullest extent and further support our hotel clients’ yield management,” said Richard Wiegmann, managing director of Trust International.  “We pride ourselves on really caring about our customers and their businesses, and with this new featured we’ve proven it once again. The close cooperation and flexibility between our companies made it possible to accommodate Thon Hotels’ request for a different type of best available rate scenario, which worked out better for them.”

Bastian Briole, cluster revenue manager of Thon Hotels Benelux, said, “Based on the previous success the WORLDHOTELS affiliated hotel Grand Elysee Hotel in Hamburg experienced with the Trust RMS interface to IDeaS V5i, we were eager to explore how it could be adapted to fit our needs. We are extremely pleased that through close cooperation between Trust, IDeaS and WORLDHOTELS, they met what seemed to be a major challenge for the benefit of our hotels.”

“It is critical for our hotels to accurately use price inventory, taking into account future demand and competition,” said Robert Hornman, managing director of WORLDHOTELS. “The rate recommendations streamline the pricing for our hotels based on proven formulas. This eliminates the extensive research and manual data entry previously required. At the same time, the IDeaS V5i revenue management solution optimizes revenue for our hotels. The functionality has already significantly increased revenue for hotels such as the Grand Elysee in Hamburg and for the Thon Hotels Benelux and we will recommend the winning combination of the IDeaS V5i interface and the Trust|Connect RMS to our other affiliate hotels.”

IDeaS, an SAS COMPANY, is a premier provider of pricing, forecasting and optimization solutions and services. IDeaS’ Solutions are implemented via software-as-a-service (SaaS) deployment with very little infrastructure, guaranteeing small upfront costs and easy implementation. IDeaS Advantage and IDeaS for Success services help at all levels of a client’s organization—strategic through operational—and its integrated approach differentiates IDeaS from the competition and creates the foundation for a successful partnership. Headquartered in Minneapolis, IDeaS has technology, support, sales and distribution offices in North and South America, the United Kingdom, Europe, Africa, the Middle East, Australia and Asia.

Trust International is one of the world’s leading CRS providers and international hospitality partners. Trust’s services and supporting technologies help hotel chains and hospitality groups support their sales and marketing activities with the latest distribution solutions. The range of services includes CRS solutions and software, connectivity to all GDS and IDS channels, an Internet booking engine and third-party integration to PMSs, RMSs and CMSs. Trust International offers the full range of CRS-related products such as content management, business intelligence and commission payment services.

Via Trust’s own communication centers located in North America, Europe and The Far East customers in 47 countries are served with private-label telephone reservation, concierge and telemarketing services.

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