EasyRMS Secures Mammoth Deal with Award-winning Californian Ski Resort

  • Infor, Revenue Management
  • 07.06.10
Easy (Ez) Revenue Management Solutions Ltd (EasyRMS), provider of SaaS solutions and services in the area of hospitality revenue and yield management worldwide, has secured another prestigious resort client in North America.

This new deal sees the implementation of the EzRMS™ product suite across the entire portfolio of properties operated by Mammoth Mountain Ski Area, located in the beautiful Eastern Sierra Mountains of California.

The four properties deploying the EzRMS™ solution include The Village Lodge, with 188 rooms, Juniper Springs Resort, with 171 rooms, Mammoth Mountain Inn, with 217 rooms and Tamarack Lodge, with 46 rooms.

The resorts will benefit from the entire suite of fully integrated products offered by EasyRMS, including portfoliowide forecasting and optimization based on total revenue across all market segments and room categories, a specific group module, an innovative dynamic budgeting product and Web-based competitive rate shopping. A full two-way interface will be installed for the Visual One PMS used across all properties as well as an upload interface to EZYield.com’s channel management product.

“Mammoth Mountain is truly a mammoth opportunity for us and a mammoth contract to have won; something we are all very proud of,” said Phil Robart, director of sales and operations—North America. “The team at the resort applied a rigorous examination of the options available to them during their selection process, and through this experience we have learned of additional and unique advantages that EasyRMS offers over our competitors, particularly in conjunction with our partners Visual One and EZYield.com.”

Ran Weerasuriya, Mammoth’s director of revenue management, said, ”During the selection process, we looked at revenue management systems that offered robust forecasting and analytics, optimal rate management by market segment and distribution channel, and the tools to support total hotel revenue management. It was also important that vendors had a proven track record of successfully implementing the system, and reliable customer support.

“We decided to partner with EasyRMS after assessing that their solution met all our initial requirements but also that theirs was the only system with the current technology to properly handle our multi-building PMS configuration,” Weerasuriya said.

Following the implementation of EzRMS™, Mammoth expects to see an improvement in the quality of its forecasting and decision making thanks to the comprehensive tools that the system provides, explained Weerasuriya. “We also look forward to the efficiency it will bring to managing and propagating availability, rates and restriction controls, through the interface, to our various distribution channels," he said. "Ultimately, we believe EzRMS™ will help us maximize revenue opportunities for each of our market segments and sustain RevPAR growth.”

“We look forward to working with Ran, Knud and everyone involved at the resort in the coming months and to contributing to the ongoing financial success of this operation,” Robart said.   

Founded in July 1999, EasyRMS is a global leader and provider of ASP/Internet revenue and yield management solutions. EasyRMS is dedicated to the introduction of new generation technology and procedures within the hospitality industry and aims to deliver these services to its clients. Backed by the confidence of many of today’s industry leaders, EasyRMS is committed to easing the current burden of strategic decision making and implementation of revenue and yield management techniques and procedures worldwide.

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