HSMAI Announces 2010 Adrian Awards Call for Entries

  • 07.13.10
The past year has presented marketing professionals within the travel and hospitality industries with an array of challenges ranging from global economic instability to the evolving field of social media marketing.

Always natural adapters, these marketing gurus have conveyed their bright ideas through numerous advertising, public relations and digital marketing campaigns and initiatives. The Hospitality Sales and Marketing Association International (HSMAI) will pay homage to these individuals and recognize their inspired marketing efforts in the 54th annual HSMAI Adrian Awards competition.   

HSMAI has officially opened its call for entries for the 2010 awards. The early deadline for entries is Aug. 27, 2010 and the final deadline is Sept. 10, 2010.

“The Adrian Awards offers a prestigious industrywide platform of recognition for the year’s top marketing achievers,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI, “It’s been a challenging year on many levels, so we are extremely proud to acknowledge the hard work of our peers as they promote the travel and tourism industry.”

The HSMAI Adrian Awards competition is comprised of multiple categories in three entry divisions: advertising, public relations and digital marketing. Additionally, top achievers will be considered for specialty awards: DEPARTURES Luxury Marketing Achievement Award and the TRAVELCLICK eMarketer of the Year. 

HSMAI is also introducing the Leader in Sustainable Tourism Award in conjunction with National Geographic Traveler. The award will recognize a person, company, or community for demonstrable leadership and innovation in preserving and communicating an authentic sense of place through a wisely managed tourism program.

Also new for the 2010 HSMAI Adrian Awards are the following categories:

  • Loyalty program consumer and loyalty programs
  • Tradeshow marketing campaign
  • Mobile campaign
  • Social media campaign

Submitting entries for award consideration is easy and done entirely online.  To do so, entrants must complete an online statement of communication and submit supporting electronic creative materials. Complete entry requirements can be found at www.adrianawards.com.  

2010 winners will join the ranks of industry heavy-hitters who have proven their creativity drives not only awareness but also bottom line. Included in these ranks are, The San Diego Zoo and its agency, M&C Saatchi, as 2009 Best of Show in advertising for creating a pair of computer-generated mammoths living the good life in Southern California circa 12,000 B.C. to launch a new exhibit at the zoo. Additionally, the Albuquerque Convention & Visitors Bureau won a 2009 Best of Show in the Web marketing category for its “Life of a Brown Paper Bag” video and the 2009 Public Relations Best of Show winner, Tourism Queensland and its agency, Cummins Nitro, for its “Best Job in the World” campaign.

“We are very proud to have won Best in Show for our work with the San Diego Zoo,” said Huw Griffith, CEO North America, M&C Saatchi. “The Adrian Awards recognize how a simple idea, executed with a high degree of creativity, can surpass goals and grow brands regardless of difficulties in the market, non-profit budgets or a regional footprint. It’s creativity and results that count and we look forward to ongoing success with the San Diego Zoo for many years to come.”

The judging panel for the competition consists of more than 200 industry experts from advertising, public relations, media and digital marketing disciplines, along with leading members of the travel community.

Winning entries will be honored at the Adrian Awards Gala, a black-tie event taking place Jan. 31, 2011, at the New York Marriott Marquis. Winning entries also will be showcased in the online winner’s gallery.

HSMAI is a hospitality industry source for knowledge, community and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing and branding. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI's Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas region.

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