Wyndham Hotel Group Appoints VP of Content Strategy and Operations

  • Wyndham Worldwide
  • 07.15.10
Wyndham Hotel Group, one of the world’s largest hotel companies with nearly 7,200 hotels, announced the appointment of Anne Cole as vice president, content strategy and operations.

An accomplished travel distribution executive with more than 26 years of experience at companies including Hilton Worldwide and Sabre Travel Network, Cole will oversee the development and execution of Wyndham Hotel Group’s comprehensive content strategy. This includes where and how hotel property content is stored and published and ensuring that relevant, accurate and complete content is present in all channels at all times.

“Anne is an experienced and knowledgeable executive with an impressive background in Website and third-party content deployment, publishing strategy, content operations management and channel optimization,” said Linda Kent, Wyndham Hotel Group senior vice president of electronic distribution. “She is a valuable addition to our growing team and is testament to the company’s commitment to providing robust content aimed at increasing central reservation contributions and overall gross room revenue.”

Prior to joining Wyndham Hotel Group, Cole served Hilton for 13 years in a variety of content and distribution development roles, including vice president of distribution and content delivery; vice president, distribution systems development; and director, marketing automation.

Most recently Cole served as a travel distribution consultant, engaging with major travel and technology corporations to provide guidance on product enhancement reviews, product positioning, business process optimization, channel optimization and strategic direction.

In addition to her corporate experience, Cole served six years on the board of directors for the OpenTravel Alliance, a not-for-profit trade association focused on the creation of electronic message structures to facilitate communication between the disparate systems in the global travel industry.

Wyndham Hotel Group, part of the Wyndham Worldwide family of companies (NYSE: WYN), encompasses nearly 7,200 hotels and approximately 607,000 rooms under the hotel brands: Wyndham Hotels and Resorts®, Ramada®, Days Inn®, Super 8®, Wingate® by Wyndham, Baymont Inn & Suites®, Microtel Inns & Suites®, Hawthorn Suites® by Wyndham, TRYP by Wyndham, Howard Johnson®, Travelodge® and Knights Inn®.

All hotels are independently owned and operated excluding certain Wyndham and international Ramada hotels which are managed by affiliate or through a joint venture partner. Wyndham Hotel Group is based in Parsippany, N.J.

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