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Hoteliers Explore Methods to Monetize Trends at Trust International Customer Advisory Board Meeting

  • Trust International
  • 07.15.10
Like bees drawn to flowers, Trust International’s 2010 Customer Advisory Board meeting (CAB), an invitation-only event for Trust customers and industry partners, attracted more than 70 hoteliers and distribution and technology partners in Frankfurt to drink in the sweet nectar of hotel distribution intelligence and carry it back to their hives to create more productive and profitable enterprises.

Trust’s Customer Advisory Board event has become one of its hallmarks and a key customer benefit, bringing customers together to discuss emerging trends, market needs, hotelier preferences and desires, and explore new products and services, as well as influence those currently in development. 

“The advisory board meeting is a must attend event for us,” said Linda Baldera, corporate revenue and distribution, Starhotels.  “We came back from the event with new ways to improve our productivity and with insights on trends that enable us to tweak our marketing and distribution efforts to incrementally increase revenues.  We got great insights on online travel trends and emerging technologies, especially in the area of mobile, that has our marketing department buzzing. TVtrip’s presentation on hotel videos really got us thinking about how video can impact conversion rates and ways we should consider integrating it to get a leg up on our competition.”

Featured sessions included the following topics:

  • The challenges and opportunities of internet marketing for the travel industry; The online payment revolution and customized payment methods.
  • Increasing conversion rates and driving revenue through hotel videos; Experiencing your most cost-effective channel for revenues and selling your room at its best – exploring Trust’s products and future enhancements for the new yourVoyager CRS application, and the Trust|Booker 2.0 booking engine technology.
  • Discovering your best hotel guests through innovative CRM strategies.
  • Customized training programs to enhance quality and revenue.
  • Future requirements for business intelligence.

“Throughout Trust’s history, our Customer Advisory Board has been a critical event that we insist upon as it provides such important benefits for our customers’ success and our own,” said Richard Wiegmann, managing director of Trust International.  “It is a time when we bring the Trust experts and third-party vendors who connect to the Trust system together to brainstorm and share new concepts with our customers that help them to maximize their revenues.  It is truly a pleasure to host an event that shares insights into the new technologies that are evolving at a breakneck pace and creating unprecedented opportunities and advantages for our hotel customers.”

The event has served as the catalyst for many new Trust International products and services that have helped build Trust’s reputation as an ultra-responsive CRS that delivers products that are attuned to the nuances of customers needs while driving bottom line results.

“Our Customer Advisory Board is a very important forum for us for feedback on products and services,” said Nigel Russell, senior director product development of Trust International. “It provides us the opportunity to get customer opinions on features we’re developing and, since the customers are using our products every day, we get tremendous new ideas from them on how to improve.”

He noted, “It is very gratifying to witness customers’ reactions when they see their suggestions integrated into our new products in a very short time span.  They feel as if we’re custom designing our products for them – and, indeed, we are.”

Trust International is one of the world’s leading CRS providers and international hospitality partners. Trust’s services and supporting technologies help hotel chains and hospitality groups support their sales and marketing activities with the latest distribution solutions. The range of services includes CRS solutions and software, connectivity to all GDS and IDS channels, an Internet booking engine and third-party integration to PMS, RMS and CMS systems. Trust International offers the full range of CRS-related products such as content management, business intelligence and commission payment services.

Via Trust’s own communication centers located in North America, Europe and The Far East customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services.

Established in 1989 Trust International is renowned for its highly reliable reservation platform, continuous investment in system software and hardware and delivery of superior customer value.

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