Libra OnDemand's Cloud Platform Keeps Sales Bubbling At Miracle Springs Resort

  • Libra OnDemand, A Division of Newmarket® International
  • 07.23.10
A recent software malfunction took down the popular desktop e-mail client used by the sales staff at Miracle Springs Resort & Spa, threatening to trip up several large convention bookings that were close to being finalized.

Several months worth of negotiations correspondence—not to mention vital contact information—was inaccessible for a week while technicians worked to get the e-mail system back online.

Fortunately for the resort, Director of Sales Sandy Vrabel had recently begun using Libra OnDemand’s Group Sales & Event Management tool. As a Web-based application, Libra OnDemand was unaffected by the e-mail outage, allowing Vrabel and her team to stay up to speed with their prospective clients. Because Libra OnDemand exists in the cloud, localized computer network outages no longer have to mean lost data and lost sales.

“With Libra OnDemand, I don’t have to worry about my system crashing, because even if I lose everything here, I know that the information is stored elsewhere,” Vrabel said. “That kind of peace of mind is invaluable, and in real business terms it can mean the difference between a completed sale and a missed opportunity.”

On a day-to-day basis, the cloud helps the Miracle Springs sales staff speed the negotiating process, as well. Whether salespeople are on property, at home or traveling, they all have real-time access to group sales data and the calendar of booked events through Libra OnDemand, ensuring that rate is maximized and that meeting spaces are not accidentally double-booked. “And as an added perk, I can spend more time with my family away from the office, since I can access all the relevant information and respond to prospective clients quickly from my home computer,” Vrabel says. “It’s nice for work-life balance without having to sacrifice business efficiency.”

Miracle Springs has been using Libra OnDemand for less than a year, and Vrabel’s sales team has barely scratched the surface of the technology’s exhaustive Group Sales & Event Management system. The desktop e-mail crisis sold team members on the value of the cloud, and they are eager to implement the system’s many other functionalities, like automated group reservations delivery to the property management system.

For its part, Libra OnDemand and its technology consultants are eager to show the staff at Miracle Springs all that the cloud can do for them. "Libra OnDemand is an extraordinarily intuitive program to learn, but sometimes hoteliers don’t even realize just how much it can do," says Libra OnDemand CEO Gregg Hopkins. "That’s why we provide online training seminars to complement our team of enthusiastic customer success associates. We look forward to helping our friends at Miracle Springs take group sales to another level.”

Built on the platform, Libra OnDemand helps hotels manage group sales and events all the way from the initial customer inquiry through to event scheduling, ordering of function items and printing of banquet event orders. Guestroom and group block management tools provide powerful capabilities for managing group sales on both the enterprise and property levels. An interactive functions map provides a visual overview of meeting room availability and the scheduling of events, and function items can be configured to suit a hotel's particular pricing policy.

Libra OnDemand leverages the power of one of the world’s most popular on-demand platforms ( to provide a comprehensive suite of hospitality specific applications: customer relationship management, loyalty management, group sales and event management, analytics, e-mail marketing, as well as an online consumer-facing application, customer portal. Libra OnDemand is a software-as-a-service (SaaS) application that is designed to drive sales and increase revenues for the world’s premier hotel organizations. Requiring zero infrastructure or upfront capital investment, Libra OnDemand is simple to use, easy to customize, and quick to implement.

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