IHG Becomes First Global Hotel Company to Reward Loyalty Points for Geolocation Checkins

  • InterContinental Hotels & Resorts
  • 07.26.10
IHG (InterContinental Hotels Group) one of the world's largest hotel groups by number of rooms, announced that Priority Club® members who become Topguest members will now be awarded loyalty points with each geolocation checkin at any one of its more than 4,400 hotels across the globe.

Topguest is a new platform that gives travelers loyalty points and rewards for checkins on all major location-based-services (LBS) applications, including Foursquare, Twitter, Gowalla, Yelp, Loopt and Google Latitude. IHG is the first global hotel company to partner with Topguest.

"Partnering with Topguest allows us to reward our members with Priority Club points each time they virtually check in at an IHG hotel, whether it's for a good night's sleep, or for a coffee in the hotel's restaurant," said Lincoln Barrett, vice president, guest marketing and alliances, IHG. "We think it has the potential to further enhance loyalty with current and future guests."

With each checkin on any major LBS application, members will receive 50 Priority Club points, up to 50 points per day. Points will be deposited into members' Priority Club Rewards accounts within six weeks of the checkin. Priority Club points can be redeemed for rewards such as hotel stays, flights or dining and shopping certificates.

"We're more than excited to partner with the world's largest hotel loyalty program to reward Topguest members for their geo checkins," said Geoffrey Lewis, co-founder and CEO, Topguest. "Topguest aims to create new value for the entire geolocation ecosystem and we are confident this landmark partnership will drive adoption of LBS applications and excite more LBS users to check in at more venues more often, benefiting everyone - including the applications themselves."

InterContinental Hotels Group (IHG) [LON:IHG, (NYSE:IHG) (ADRs)] is one of the world's largest hotel groups by number of rooms. IHG franchises, leases, manages or owns, through various subsidiaries, over 4,400 hotels and more than 650,000 guestrooms in 100 countries and territories around the world. The Group owns a portfolio of well recognized and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites® and also manages one of the world's largest hotel loyalty programs, Priority Club® Rewards, with 48 million members worldwide. IHG has 1,300 hotels in its development pipeline, which will create 160,000 jobs worldwide over the next few years. InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.



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