LodgeNet, TriDENSA Announce Agreement to Extend LodgeNet Solutions into Middle East and India

  • LodgeNet Interactive Corporation
  • 07.27.10
LodgeNet Interactive Corporation (NASDAQ: LNET) and TriDENSA FZ LLC announced that they have signed a licensing agreement that will make LodgeNet’s advanced IP-based interactive TV (iTV) solutions available for the first time to hotels in the Middle East, the Indian Sub Continent and Africa.

The new agreement designates TriDENSA as a re-seller of LodgeNet iTV solutions and authorizes TriDENSA to market LodgeNet solutions across its territorial base, which includes Bahrain, Egypt, India, Jordan, Kuwait, Lebanon, Oman, Pakistan, Qatar, Saudi Arabia, Sri Lanka, Syria, and the U.A.E.

“International expansion is essential to our goal of remaining the leading provider of media and connectivity solutions for the hospitality industry worldwide,” said Scott C. Petersen, chairman and CEO for LodgeNet. “The Middle East and India markets represent a tremendous business opportunity with hoteliers we have not reached until now – including properties under the flags of some of our largest U.S. customers. We believe TriDENSA is ideally positioned to expand LodgeNet’s IP technology footprint into these economically vibrant areas of the world.” 

“We are very excited to be given this great opportunity to deliver LodgeNet’s iTV technology, exclusively to the hospitality industry in the region,” said Jonathan Crouch, chairman for TriDENSA. “Hoteliers in the Middle East and India will benefit from not only the reliability that the LodgeNet system has shown across North America, but also the extensive customization capabilities that will allow major brands to maintain a consistent on-screen look and feel across multiple properties.”

“With our IPTV platform being an extension and expansion of the digital video technology installed in more North American hotels than all other solutions combined, TriDENSA will be offering its customers the best of both worlds: peace of mind from a proven platform, combined with the unique advantages of an IP-based iTV solution designed to evolve with technology advancements as they become available for a future-proof investment, serviced by a local presence,” added Peter F. Klebanoff, vice president of international and hospitality business development for LodgeNet.  

The latest figures from STR Global Reports indicate an active pipeline of 128,000 new hotel rooms in the MEA, of which 78,000 are under construction. The Indian market is now considered by many international operators as one of the most active markets, and although no reliable figures are available, it is estimated that 80,000 to 100,000 new guestrooms will be required over the next five years.

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