Italy’s Leading UNA Hotels Renews with Utell® Hotels & Resorts

  • Utell®
  • 08.03.10
Utell Hotels & Resorts has bolstered its 200-plus Italian portfolio by renewing UNA Hotels & Resorts for a two-year representation and global commission processing services contract.

As a leading Italian operator of four-star business-oriented hotels, UNA Hotels & Resorts maintains 19 hotels with more than 2,000 rooms in Italy’s main cities under the brand UNA Hotels, along major Italian thoroughfares as UNAWAY Hotels, and in natural settings as UNA Resorts.

After first loading negotiated rates in the global distribution system (GDS) with Utell in 2009, UNA has become an evangelical Utell member, leveraging the power of Utell to drive bookings via the GDS that complement those coming directly through the hotels’ Website, according to Angelo La Riccia, sales and marketing director for UNA Hotels & Resorts.

“This year has been very strong for us as we’ve realized increases of more than 35 percent in room nights and nearly 30 percent in revenue,” said La Riccia. “We believe this success is rooted in our dedication to the GDS as a major and complementary sales channel to our site, which is why we’re returning to Utell for another two years of GDS distribution and representation. UNA is a strong brand in Italy, and Utell brings that same notoriety on the international level.”

“Throughout our relationship, UNA has always offered Utell bookers rate parity, good year-round availability and up-to-date local and international negotiated rates,” said Avelina Iglesias, vice president of sales and account management in EMEA for Utell Hotels & Resorts. “It’s thrilling to have this kind of mutually beneficial relationship with our member hotels, which ultimately leads to greater agent satisfaction – from the ease and accuracy of the booking to the guaranteed payment of the commission through Pegasus Global Commission Processing Services.”

UNA Hotels reaps the business benefits of Utell’s extensive and proven business-generating relationships with the majority of the world’s travel agencies, as well as preferred agreements with major TMCs (travel management companies), online distributors, corporations and consortia groups. The group also utilizes Utell’s powerful MarketVision competitive intelligence tools through two properties, and enjoys market-leading reservations and booking technology as well as commission payment services powered by Pegasus Solutions.

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