HSMAI Announces New Sustainability Award Presented with National Geographic Traveler as Part of the 2010 Adrian Awards

  • HSMAI
  • 08.04.10
An inspiring new trend emerging from many tourism and hospitality industry leaders is the incorporation of environmentally conscious practices in their properties or destinations.

As strong supporters of this trend, the Hospitality Sales and Marketing Association International (HSMAI), along with National Geographic Traveler, has created the inaugural Leader in Sustainable Tourism Award in conjunction with the 2010 HSMAI Adrian Awards competition.

The award, which will be presented on Jan. 31, 2011 at the annual HSMAI Adrian Awards Gala, recognizes a person, company or community for demonstrable leadership and innovation in preserving and communicating an authentic sense of place through a wisely managed tourism campaign. Nominees will be judged by how their efforts preserve the environmental, cultural and historic integrity of a destination, and how the program demonstrated leadership, innovation and accomplished its goals.  Winners will also be recognized in National Geographic Traveler and USA Today.

“Over the past year, HSMAI has taken note of the abundance of environmental initiatives from numerous brands and destinations within the tourism and hospitality industries,” said Fran Brasseux, executive vice president of HSMAI. “This trend has created a terrific industrywide synergy and the Adrian Awards will be a perfect platform to present the inaugural Leader in Sustainable Tourism Award.”  

All sectors of travel, tourism and governments worldwide are eligible for award entry. Entries are completed online and require details on project analysis, objectives and goals, creativity and innovation, communication, results and leadership. The early deadline for entries is Aug. 27, 2010 and the final deadline is Sept. 10, 2010.

“There are many people, organizations, governments and destinations taking the lead in working to protect the world's distinctive places through wisely managed tourism and destination stewardship that will ultimately benefit travelers and the locations they visit,” said Kimberly Connaghan, publisher, National Geographic Traveler. “We are excited to partner with HSMAI on the new Leader in Sustainable Tourism Award, to give them the recognition they deserve and hopefully inspire others to follow their lead.”

The HSMAI Adrian Awards honor creative brilliance and best practices in hospitality, travel and tourism-related marketing. In its 54th year, the competition has evolved into one of the world's most renowned and prestigious advertising, public relations and digital marketing competitions specifically tailored for the hospitality, travel and tourism industries.  The Adrian Awards embraces every segment of the industry, including hotels, airlines, cruise lines, car rental companies, destinations, credit card companies and more. Winners are selected from a field of more than 1,100 entries annually by senior industry and media experts.




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