InnLink Clients Experience Record-Setting Increases in 2006

  • InnLink & Trust International – Now a part of Sabre Corporation
  • 01.08.07
InnLink, LLC, a leading provider of central reservation services and technology announced record-setting revenue increases to their clients in 2006.

Representing over 1000 hotels, resorts, inns, condominiums and extended-stay properties worldwide, InnLink has assisted these properties in achieving dramatic increases in both reservations and revenue over the past year by providing a wide variety of electronic reservation representation.

Customers using iLINK, InnLink’s branded booking engine, experienced a 67 percent increase in revenue year-to-date over last year. The company added several enhancements to  iLINK such as user defineable color schemes, package handling solutions, report upgrades and channel distribution enhancements.  In addition, the ability to enhance the graphical look of special packages and promotions on the booking engine has increased length of stay bookings for clients using this feature.

A true pioneer in electronic distribution for the hospitality industry, InnLink has provided hotels with the ability to book reservations through the global distribution system since 1991. InnLink’s eLINK electronic reservation services includes distribution to both GDS and Internet travel portals and netted customers increased revenue of over 10 percent. This year InnLink spearheaded an effort among travel portals to expand property search results by increasing the radius of search proximity from “city center” in order to increase property representation in destination resort and other locations.  This effort provided increased bookings both for InnLink’s customers and participating portals. The average daily rate (ADR) generated through InnLink’s reservation distribution channels showed a healthy increase of 7 percent over 2005 figures.

Room nights booked through InnLink’s vLINK call center operation increased 27 percent in 2006.  The InnLink Contact Center continues to have one of the highest voice conversion rates in the hospitality industry.  Expanded services include callAssist, a service that provides forwarding of locally received calls from the property to InnLink’s Contact Center.  This allows front desk staff to handle their guests while InnLink answers the call and takes the reservation. This has resulted in increased bookings, higher rates and more professional reservation services.
In 2006, InnLink increased its customer base with the addition of three hotel chains and nearly 225 independent properties. Equally important, the company has been awarded long-term contracts with four existing chain accounts and multiple independent clients.

“InnLink has committed development dollars and resources to the expansion of marketing programs, communication tools and revenue management initiatives to assist our clients in each of these areas,” said Michael Young, InnLink president. “While higher occupancy rates and increased revenue projections are the benchmarks used to measure success,  InnLink works diligently to deliver that hand-in-hand with exceptional customer service.  We strongly believe that excellent customer service is the foundation of a long-term business relationship and that it is what sets us apart from our competition.”

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