Orbitz Launches Hotel Search Experience with Industry-leading Property Comparison Features

  • Orbitz
  • 08.10.10
Orbitz Worldwide, Inc. (NYSE: OWW) announced the launch of a new hotel search experience on its flagship travel Website (www.orbitz.com).  

The enhancements introduced to the Orbitz Website line up with the Orbitz commitment to give consumers the information, tools and resources needed to make smart decisions when booking a hotel, and reinforce the promise of the tagline in the new Orbitz advertising campaign "When You Orbitz, You Know."

"In the past 18 months Orbitz has led the industry with the launch of groundbreaking innovation around the hotel booking experience, including Orbitz TotalPrice hotel search results and Orbitz Hotel Price Assurance," said Barney Harford, president and CEO, Orbitz Worldwide.  "Now with the new Orbitz hotel search experience and side-by-side comparison tools we're delivering powerful new capabilities that make it easier for customers to choose the hotel that's right for them."

The new Orbitz hotel search experience includes:

  • In-path, side-by-side comparison of hotel details
  • Expandable, interactive maps showing both hotel location and real-time room rate pricing
  • Google Street View showing the hotel and its surrounding neighborhood
  • Filters and sort options based on price, star-rating, review score and amenities
  • Saved Hotels, enabling customers to create speed dial shortcuts to favorite hotels
  • Unfiltered reviews from verified customers, photos, videos and virtual tours  

With the launch of its comparison tools, Orbitz is one of the first major online travel Websites to enable detailed side-by-side property comparison up front on the initial hotel search results page.  This complements Orbitz TotalPrice hotel search results, which shows customers the total nightly price (base rate plus taxes and fees) up front on the initial hotel search results page, in contrast with competitors who force customers to select their hotel before displaying the final cost.

The powerful combination of Orbitz Hotel Price Assurance and the enhanced Low Price Guarantee provides some of the strongest price protection from online travel companies. Plus, Orbitz no longer charges change and cancellation fees on hotel bookings1, making it easier for customers to modify their bookings as plans change.

"The launch of this new, faster and better Orbitz hotel search experience comes as we migrate our hotel path onto the Orbitz Worldwide global technology platform.  This is the same platform to which we recently migrated our European ebookers websites," said Barney Harford.  "The new global platform allows our product development teams to innovate significantly faster than we could on our legacy platform, accelerating our pace of innovation going forward to the benefit of both our customers and our supplier partners."

1 Orbitz does not charge a fee to change or cancel a hotel reservation. Some hotels may have non-refundable rates or impose fees that Orbitz is required to pass along, please see individual hotel policies for details. Excludes hotels booked as part of a package, e.g. flight plus hotel bookings.



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