The Counter Custom Built Burger Selects MICROS as Its Exclusive POS Provider

  • Oracle Hospitality Food and Beverage Solutions
  • 08.12.10
MICROS Systems, Inc. (NASDAQ:MCRS), a leading provider of information technology solutions for the hospitality and retail industries, is pleased to announce that The Counter Custom Built Burgers has completed the rollout of the MICROS Restaurant Enterprise Solution (RES) and reporting and business intelligence features for all of its sites.

MICROS provides committed local support to each of The Counter’s 24 domestic and two international sites.

Following a thorough review of technology providers, The Counter selected MICROS after opening its third location, to provide the company with a reliable point-of-service solution to support its business plan for aggressive growth.  The Counter proudly features an extensive list of menu items, and with over 312,120 different burger combinations, The Counter required a solution with functionality that allows employees to quickly and efficiently enter order combinations.  MICROS RES provides a screen flow to clearly and concisely emulate The Counter’s complex ordering process, providing it with the tools to offer superior customer service.

In order to effectively manage The Counter’s rapidly expanding franchise, MICROS’s robust reporting and business intelligence modules were implemented to compile and organize financial and operational information in easy-to-view online reports.  By placing emphasis on business analysis, offers a greater scope of reporting that goes well beyond the reports generated solely on the POS level.

“MICROS’s strong business model and international resources make it the perfect partner for The Counter,” said Jeff Weinstein, founder/CEO of The Counter.  “MICROS RES fully supports our current needs as well as offers us room to grow, and provides us with real-time information on sales and business metrics throughout the entire organization and franchise operator community.  We are excited to continue working with MICROS as we expand our use of technology.”

“We are thrilled to have been selected by The Counter to manage its technology needs,” said Ed Chapel, senior vice president of North American Distribution, MICROS Systems, Inc.  “Through our comprehensive solution and reliable local support teams, MICROS is committed to providing The Counter with the tools to help manage its business functions and focus on its expanding business.”

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