EZYield.com Channel Management Helps Hotelier Spend Less Time On Computer, More Time Serving Guests

  • EZYield
  • 08.17.10
As an originator of automated online distribution management solutions for the worldwide hospitality industry, EZYield.com and its Web-based distribution platform is a truly invaluable resource for hoteliers like Robert Gaeta, general manager of New York City’s Best Western Hospitality House hotel.

EZYield.com trims several hours off Gaeta’s daily channel management routine, freeing him up to interact with guests and staff. “I first got in the hotel business because I love working with people,” Gaeta said. “Then came a time when computers started being prevalent where I felt that maybe I needed to leave the hotel business because I was spending 90 percent of my time in front of a computer updating all these different Websites—it was an all-day affair. But then I discovered EZYield.”

EZYield.com turned channel management from a stressful, time-eating endeavor into merely a quick daily chore, helping Gaeta to rediscover his love of hotelkeeping. “It’s a huge time-saver," he said. "Before EZYield, I’d have to go to each one of these Websites and update it separately—log into each one individually, remember the passwords to each one, and then make the changes I just made to a dozen other Websites over and over again. Now, with EZYield, I can just load the changes once and apply it across multiple channels with a single click—it's so much more convenient.”

One EZYield.com functionality in particular is a favorite of Gaeta—the EZSync tool lets users copy yielding information that was previously published to one channel and automatically fill additional channels with the same information, making it easy to maintain rate parity across hundreds of distribution channels. Inventory availability, special promotions and nightly room rates can be adjusted either uniformly or one at a time, allowing for maximum flexibility and dramatically reducing the opportunity for input errors.

As a Web-based platform—EZYield.com exists in the cloud, accessible from any Internet-connected device anywhere—Gaeta can make adjustments to inventory allotment and rate in near real time at any time. “That’s not only a benefit of convenience for me, it’s also a customer service issue,” Gaeta said. “In the old days before EZYield, if we oversold a night and needed to close the inventory, we had to call up the different channels and tell them to take the inventory down, and there was a delay of up to 48 hours. During that time, other customers might end up booking a room that isn’t actually available. Thanks to EZYield, that is no longer an issue.”

EZYield.com’s client customer service is renowned throughout the hospitality industry for its knowledgeable and professional representatives, helping hoteliers get the most out of the technology’s entire suite of benefits. Gaeta has confidence knowing that if he needs emergency channel management assistance, day or night, that he can call on the EZYield.com team.

“We launched EZYield over eight years ago for hoteliers just like Robert, who need to get their hotel inventory out in front of as many prospective guests as possible but who don’t want to spend all day every day doing the repetitive work of manually updating their channels,” said Ed St. Onge, CEO of EZYield.com. “Whether for a single property or a huge multibrand company, EZYield is helping hoteliers get out from behind the computer screen and back in front of the guests.”

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