HSMAI Foundation and TIG Global Release Effective Web Design White Paper and Webinar

  • 08.25.10
In conjunction with its mission to increase awareness and understanding of emerging trends, The HSMAI Travel Internet Special Interest Group, in partnership with TIG Global, has released a new white paper titled, Effective Web Design.

The paper explores significant topics in contemporary Website design and offers tips on how hospitality organizations can parlay these lessons into increased sales and effective marketing outreach.  

“With such a heavy consumer reliance on hospitality brands’ Websites, effective Web design should be viewed as a critical part of all sales and marketing programs,” said Robert A. Gilbert, CHME, CAE, president and CEO of HSMAI. “The Effective Website Design white paper offers an expert perspective for hospitality marketers to create their own effective Web design.”

“Price-conscious travel shoppers are increasingly comparing hospitality Websites and visiting social media sites to validate their decisions. This drives hotel Website conversion rates down,” said Paul Peddrick, SVP digital strategy at TIG Global. “Therefore, it is more critical than ever to optimize your Website design to keep the consumer on your site and convert the sale on your booking engine.” 

Key highlights from the white paper suggest that Web content should be organized in a hierarchical manner through color and typography to give greatest emphasis to a site’s most significant content and features.  Additionally, it is important that Websites are designed to reach global travelers in a superior manner through culturally appropriate themes, colors, features and content.

The Effective Web Design white paper is the fifth white paper in a series sponsored by TIG Global, a subsidiary of MICROS Systems, Inc., and published by the HSMAI Foundation. It is a compilation of ideas and feedback from the HSMAI Travel Internet Marketing SIG Advisory Board.

A corresponding webinar will be held on Thursday, August 26th to expand on the topics in the paper. The interactive format will be lead by a group of hospitality industry experts and allow for audience feedback and questions. Those interested can visit the HSMAI Website to register for the webinar (http://www.hsmai.org/Events/event.cfm?id=2089).  

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