iBAHN’s Internet-on-TV Offering Helps Hotels to Capitalize on Growing Guest Content Expectations

  • iBAHN
  • 08.27.10
iBAHN, a worldwide leader in IP-based digital entertainment and Internet solutions for hospitality and meeting industries, announced the formal launch of iMEDIA, the company’s innovative IP-based information and entertainment platform for hotels.

In global trials since Q3 2009 and now installed in four and five-star hotels around the globe, iMEDIA has proven itself as a superior solution for providing guests with the ability to access any content available on the Internet  – while working, relaxing or dining – on the flat screen television.

iMEDIA is a reliable and flexible solution for creating valuable brand differentiation and providing an enhanced guest experience – two critical aspects of improving rate strength for hoteliers.  Other solutions such as jack-packs have been widely criticized as user-unfriendly and ineffective at keeping up with the rapidly evolving methods of content consumption.  This includes such Internet-based services as Hulu and YouTube, which are revolutionizing the way hotel guests access information and entertainment. 

“Providing a unique guest experience via innovative guestroom technology is the key factor in building guest loyalty,” said Ted Horner, managing director of E. Horner & Associates, an international hospitality technology consultancy.  “With the reduction in revenue from traditional video on demand (VoD), it is imperative that hotels embrace Internet via the TV to allow guests to access their own content without the need for the laptop. IBAHN’s iMEDIA provides the solution for guests, and early indications are that it is going to provide hotel operators with both a competitive advantage and, more importantly, a new revenue source.” 

iMEDIA also includes customization capabilities to ensure consistent branding throughout the hotel and to promote guest services, menus and room-specific offers.  The ability to generate on-screen information in richer detail, while still maintaining ease-of-use for guests, creates new revenue opportunities.  Real-time performance reports show that iMEDIA is driving real income opportunities and generating excitement among guests. 

“iMEDIA brings to hoteliers an unprecedented wow factor to draw guests in and keep them coming back when travelling for business or on leisure trips in the future,” said David W. Garrison, iBAHN’s chief executive officer.  “At a time when differentiation is paramount for hotels, iMEDIA marries broadcast and broadband to provide a critical factor for enhanced customer satisfaction and loyalty.”

Emerging technologies represent a real opportunity for hoteliers to converge guest entertainment, hotel amenities and back office technology integration within a single, flexible and cost-effective platform. And, unlike many providers in its industry, iBAHN provides all of its offerings on its own MPLS managed network to maximize cost efficiencies and deliver security

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