HSMAI Announces New Hospitality Sales Certification

  • HSMAI
  • 09.21.10
The Hospitality Sales and Marketing Association International (HSMAI), in conjunction with Master Connection Associates (MCA) announced the new Certified Hospitality Sales Executive Certification (CHSE).

The new certification is open to sales professionals in the hospitality industry and demonstrates achievement of the highest level of performance, abilities and expertise in the field.

“HSMAI has relaunched its sales certification program to enhance the credibility and value of individuals achieving certification,” said Cindy Novotny, managing partner of Master Connection Associates. “This new certification will open doors to those in the hospitality sales arena whether you are in hotels, restaurants, DMC’s,  transportation, venues or attractions to name a few. Customers today want to work with a subject matter expert.” 

Individuals who successfully attain their CHSE will exemplify the highest degree of professionalism. Additionally, the certification encompasses a sharpened skill-set for individuals, including enhanced competencies in the ability to uncover new prospects, written skills for customized pitches, strategic thinking and effective questioning skills.

“While the key to continued professional growth is to never stop learning, professional growth which leads to improved business return is truly the real winning combination,” said Fran Brasseux, HSMAI executive vice president. “We have partnered with Master Connection Associates (MCA) to ensure we deliver that real winning combination in our new CHSE certification. We know sales professionals and their employers will gain on many levels from this new certification program.”

HSMAI has also partnered with HVS, and its 20/20 Assessment™ program to include a high-level skill assessment profile as part of the new CHSE to allow applicants to go through a professional assessment process to review their strengths and weaknesses in over 100 different skill levels.  The partnership allows the individual to schedule one-on-one time after the assessment with an HVS professional to review their profile and offer constructive advice on how to continue to improve their skills and develop their career. 

To learn more about the CHSE, visit www.hsmaicertifications.org. Once qualified, applicants will receive the CHSE study guide. Candidates will then take three MCA e-learning modules before taking the online exam.




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