Langham Hotels International Partners with TravelCLICK to Boost Online Business Around the Globe

  • TravelClick
  • 01.10.07
Langham Hotels International (LHI) has announced a major initiative to improve its online business by partnering with TravelCLICK, a leading provider of hotel business process management (BPM) solutions.

LHI will implement TravelCLICK's iHotelier Central Reservation System to centralize Web reservations for the Langham luxury hotel portfolio worldwide. 

The deal with TravelCLICK is a strategic move to support LHI's plan to strengthen its direct online distribution channel. iHotelier's state-of-the-art booking engine will power the room reservation functions of LHI's Web sites through the creation of an easy-to-use and interactive booking environment. Langham guests can now enjoy greater ease and flexibility when making real-time bookings on iHotelier's one-screen, graphic-rich platform. 

This interactive shopping experience will be taken one step further by iStay, the next-generation of TravelCLICK's booking engine, which boasts additional Flash technology and extra-rich digital content. Langham guests will also have a wider selection of hotel amenities and services to choose from at the time of booking, thus enabling them to customize their stay through add-ons and upgrades. These advanced functionalities will not only boost LHI's online bookings, but will also improve revenue per stay by generating a higher conversion rate and encouraging up-selling for the benefit both of guests and the hotels.

“iHotelier makes online bookings much easier for our guests. With a single click, room availability and rates are displayed clearly on one screen along with captivating photography of our hotels. It is a powerful tool to differentiate Langham in the e-market,” said Brett Butcher, senior vice president - sales and marketing of Langham Hotels International. “With iHotelier's powerful platform and our enhanced e-distribution strategy, Langham Hotels and affiliate hotels like the Eaton Hotel Hong Kong will achieve 10 percent of all of our room revenue being booked through our own Web sites in 2007. This will grow to 30 percent by the end of the decade, making the hotel booking portal the most important distribution channel for our properties.”

iHotelier will be implemented on the Web sites of LHI's six hotels in London, Boston, Hong Kong, Melbourne and Auckland, as well as its affiliate property - Eaton Hotel Hong Kong.

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