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Aptech Selects Clarabridge to Add Guest Sentiment and Text Analytics to Execuvue® for Property Performance Measurement

  • Aptech Computer Systems, Inc.
  • 09.23.10
Aptech Computer Systems, Inc., a leading provider of hospitality software for business intelligence, enterprise financial accounting and performance management, announced it selected Clarabridge, Inc., a leading provider of sentiment and text analytics software implemented by many Fortune 1000 companies, to power its sentiment and text analytics for hotel operators.

Clarabridge’s technology will be an integral part of Aptech’s Execuvue Business Intelligence solution and give operators the means to correlate guest sentiments with property performance.

“Aptech continues to extend the reach of its business intelligence realm,” said Aptech Vice President Cam Troutman.  “We are adding Clarabridge’s text analytics technology to give hotel operators visibility into the impact guest experience has on performance.” 
Execuvue combines data from every aspect of a hotel operation including daily revenue, financial, competitive set, guest satisfaction and now, guest sentiment metrics, to enable hotel operators to make more profitable decisions.  “With Clarabridge’s solution, we will integrate guest sentiment data in our dashboards for fast analysis and drill-down capability so owners and operators can view individual guest comments regarding specific hotels,” Troutman said. 
“Creating memorable and trouble-free experiences are essential to retaining customers and keeping profits high,” said Tony Lopresti, Clarabridge vice president of marketing and sales. “By utilizing the power of Clarabridge’s sentiment and text analytics solution, Execuvue customers can see their overall Execuvue sentiment metrics and satisfaction scores or drill down to see individual guest comments, allowing them to understand the root cause of customer issues and provide actionable solutions that make a difference.”
Troutman noted that owners and operators must stay current on guest satisfaction metrics because of its impact on franchise agreements and brand standards.  “Managers can compare guest satisfaction and sentiment metrics for multiple properties in one place across their brands with Execuvue,” said Troutman.  “Clarabridge enables us to incorporate unstructured text data alongside other structured data like RevPAR and GOP.  This is amazing technology that will give operators valuable information for business decisions.” 

Clarabridge provides text analytics software for customer experience management. The company delivers the ability to automatically collect, classify, apply sentiment analysis and report on text-based verbatims found in the voice of the customer feedback channels. The result is improved marketing, product/service offerings, operations and customer service.  
Execuvue is a Web-based enterprise business intelligence application, for large and small hotel companies, that coordinates data from various corporate systems, including Smith Travel Research, into accessible information with familiar browser simplicity.  Extended Stay Hotels, Innkeepers Hospitality, Ashford Hospitality Trust, Peabody Hotel Group, and many other successful companies use Aptech’s Execuvue Business Intelligence, Profitvue®, and Webvue® accounting systems.

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