Passkey Wins 2010 Web Marketing Association Award

  • Passkey (now a part of Lanyon)
  • 09.24.10
Passkey International, Inc., announced that GroupMAX™, the company's latest Web 2.0 technology, has been awarded the 2010 Web Marketing Association's (WMA) Award for Outstanding Achievement in Web Development in the hotel and lodging sector.

The WMA's WebAward is a premier annual Website award competition that names the best Websites in 96 industries while setting a standard of excellence for Website development. Each entry is judged by a panel of independent Internet experts in areas including design, innovation, content, technology, interactivity, copywriting and ease of use.  Passkey's GroupMAX outscored the hotel and lodging sector averages as well as the broader WebAward averages in all seven categories.
GroupMAX was designed to significantly elevate the standard of functionality that could be delivered as a software-as-a-service (SaaS) solution to the meetings and hospitality industry. The core functionality was designed to reflect the key business drivers of Passkey's clients.

"GroupMAX automates and enforces the processes that are essential for our clients to generate increased revenues, improved profits and elevated service levels in managing groups and meetings," said Greg Pesik, Passkey's president and CEO. "Winning the 2010 WebAward is a true testament to our commitment to transform event housing into a competitive advantage for our hotels and destinations and their meeting planners."

Passkey continues to invest in its technology and the company's product strategy receives input from an executive advisory board comprised of executives from the major hotel brands, CVBs, travel management companies and meeting planners. In October, 2010 Passkey will release its third generation of GroupMAX and a new major product release is scheduled for the second quarter of 2011.

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