HSMAI Foundation and TIG Global Release Location-based Marketing White Paper and Webinar

  • 10.22.10
With the increasing popularity of GPS-aware mobile devices such as smartphones and iPads, the mobile landscape is where more and more customers are residing.

Taking note of this emerging trend, The HSMAI Travel Internet Marketing Special Interest Group, in partnership with TIG Global, has released a new white paper titled, A Travel Professional’s Guide to Leveraging Location-Based Marketing.

The paper explores the numerous methods hospitality businesses are practicing in hopes of reaching potential customers based on their physical locations. Strategies for leveraging location are outlined by various topics including proximity marketing, mobile couponing, QR Codes and augmented reality. 

“Location–based marketing is a new phenomenon that will ultimately be commonplace in the travel and hospitality industries,” said Robert A. Gilbert, CHME, CAE, president and CEO of HSMAI. "A Travel Professional’s Guide to Leveraging Location-Based Marketing serves as a great foundation for industry leaders looking to be on the forefront of this new wave and teaches them how to add a new dimension for reaching customers in regards to their exact real-time location.”

In addition to showcasing essential strategies for successful location-based marketing, the paper also highlights several Websites that specialize in the practice. Case studies from sites such as Foursquare.com, Gowalla.com and brightkite.com offer examples of flourishing location-based marketing applications.

“At TIG Global, we know how important it is to establish a relationship with your customers,” said Brian Fitzgerald, director of search and social media at TIG Global. “Location-based marketing is a relatively inexpensive method of communicating with a captive audience in a personal way. It is changing the face of loyalty marketing and has the power to significantly increase revenues for those who use it strategically.”

A Travel Professional’s Guide to Leveraging Location-Based Marketing is the sixth white paper in a series sponsored by TIG Global, a subsidiary of MICROS Systems, Inc., and published by the HSMAI Foundation.
A corresponding webinar on location-based marketing will be held on Tuesday, November 9th. The interactive format will be led by a group of hospitality industry experts and allow for audience feedback and questions. Visit www.hsmaiuniversity.org to register for the webinar.

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