Softscribe Inc. Signs KABA Lodging, a Division of KABA

  • dormakaba
  • 11.03.10
Softscribe Inc. announced that KABA® Lodging, the supplier of Saflok™ and ILCO® electronic locks, retained its services to develop and execute strategic public relations campaigns that build brand visibility and drive global sales.

“KABA Lodging’s worldwide reputation rests on two strong pillars: leading through innovation and tailoring our integrated security solutions for each customer’s unique needs,” said Kerry Hirschy, senior vice president of sales and marketing for KABA Lodging. “We value Softscribe’s marketing and communications experience and knowledge of the global hotel market to help us further shape our role as industry leaders.”
KABA Lodging supplies a variety of reliable, leading-edge products that include mag-stripe door locks and advanced RFID electronic access systems that integrate seamlessly with a property’s own security network.

KABA Lodging’s wireless RFID guestroom locking system was recently implemented throughout the award-winning CityCenter Las Vegas multiproperty resort complex.  The KABA Lodging solution enables staff to monitor door locks and interact with guest rooms via the hotel’s information system and smart room features.   

Michael Squires, president of Softscribe Inc., said technology companies have a rapidly expanding choice of messaging channels for sales engagement; knowing how to choose the right ones for your market is essential.  “We focus on content, search engine optimization and social media marketing – in that order,” he said. “This gives an effective, orderly structure to print, video, blogs and social media elements that must be integrated in marketing campaigns today.”

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