HSMAI Honors Nancy Friedman with Lifetime Achievement Award

  • HSMAI
  • 11.10.10
The Hospitality Sales and Marketing Association International (HSMAI) announced that Nancy Friedman, president of Nancy J. Friedman Public Relations, will receive the Winthrop W. Grice Lifetime Achievement Award for Public Relations at the 2010 HSMAI Adrian Awards Gala, January 31, 2011, at the New York Marriott Marquis.

“We are proud to recognize Nancy, both for her in-depth understanding of the travel industry, as well as her strategic work in media relations,” said Robert Gilbert, president and CEO of HSMAI. “Nancy is highly regarded by peers for her innovation, and by her clients for her results.”

Friedman has had an extensive career in travel, entertainment and destination public relations. She founded Nancy J. Friedman Public Relations – which specializes in travel, hospitality and lifestyle public relations – in New York in 1987. With her no stone unturned media philosophy and keen instinct for finding a story, Friedman has generated thousands of client headlines during her career – from stories in every section of The New York Times to glossy features in magazines, broadcast and online outlets. She has been the chairman of the Friends Committee of the American Cancer Society’s New York City chapter and is a member of the Society of American Travel Writers (SATW), the Public Relations Society of America (PRSA), Hospitality Sales and Marketing Association International (HSMAI), and has been involved with the Eastern Ski Writers Association and Caribbean Tourism Organization. She is a passionate traveler, tennis player, skier, cyclist, foodie, media junkie, wife and mother of two teens.

The Winthrop W. Grice Award was named in honor of Winthrop W. “Bud” Grice, CHME, a long-time senior marketing executive with Marriott, who was the award’s first designate. Other winners include: Laura Davidson, Yvonne Middleton, Peggy R. Bendel, René A. Mack, Lou Hammond, Bunny Grossinger, Herbert D. Kelleher, Steve Wynn, Alan Fredericks, Donald J. Trump, Florence Quinn, and Vivian A. Deuschl. A selection committee, comprised of 11 former recipients of the award, reviews the credentials of the nominees chosen by HSMAI members before selecting winners.




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