OpenTravel Alliance Selects Sonata Venture Solutions for Marketing & Public Relations Services

  • OpenTravel Alliance
  • 11.17.10
Sonata Venture Solutions, a strategic, results-centric marketing, branding and public relations firm, announced it has been selected to provide marketing, branding and public relations services for OpenTravel Alliance (OpenTravel).

“In seeking a partner to assist us with our marketing requirements, it was important they bring knowledge of what OpenTravel does inside each of the travel industry segments we provide standards for.  The team at Sonata Venture brings years of experience with public relations, marketing, social media, partnerships, branding and more,” said Valyn Perini, executive director, OpenTravel.  “Working with Sonata Venture will allow me to focus on providing valuable benefits to our member companies and to the industry at large.  Sonata Venture has a solid understanding of the travel industry, our requirements and their ability to get things done is proven.”

“It has been an easy and natural process assisting OpenTravel in putting together a strategic marketing plan for releasing information for their upcoming production phases,” said Laura Meck, CEO Sonata Venture Solutions.  “Some opportunities present themselves and you simply know it is something you want to be part of.  The team at OpenTravel has grown the association through hard-work, commitment to excellence and service; something we strongly value at Sonata Venture Solutions.”
Sonata Venture Solutions will work closely with OpenTravel as it continues to grow its brand and provide standard messaging solutions to travel industry segments including airlines, car rental, hotels, cruise lines, railways, the long tail and distributors and technology/solutions providers.

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