J.W. Marriott, Jr. to Receive Lifetime Honor from HSMAI at Adrian Awards Gala

  • 11.17.10
The Hospitality Sales and Marketing Association International (HSMAI) has chosen J.W. Marriott, Jr. as recipient of the Albert E. Koehl Award for lifetime achievement in hospitality advertising and marketing.

He will be accepting the award at HSMAI’s annual Adrian Awards Gala on January 31, 2011, at the New York Marriott Marquis. Last year’s honoree, Sol Kerzner, founder, chairman and CEO of Kerzner International, will be on hand to present the award.

“Mr. Marriott is an innovator and represents one of the most globally recognized brands in the world,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. “HSMAI is honored to be able to recognize Mr. Marriott, as Marriott epitomizes the definition of brand marketing.” 

J.W. Marriott, Jr. is chairman and chief executive officer of Marriott International, Inc., a leading lodging company with more than 3,500 lodging properties in 70 countries and territories. Marriott International operates and franchises hotels under the Marriott, JW Marriott, The Ritz-Carlton, The Autograph Collection, Renaissance, Residence Inn, Courtyard, TownePlace Suites, Fairfield Inn, SpringHill Suites and Bulgari brand names; develops and operates vacation ownership resorts under the Marriott Vacation Club, The Ritz-Carlton Destination Club, and Grand Residences by Marriott brands; licenses and manages whole-ownership residential brands, including The Ritz-Carlton Residences, JW Marriott Residences and Marriott Residences; operates Marriott Executive Apartments; provides furnished corporate housing through its Marriott ExecuStay division; and operates conference centers.

Known throughout the industry for his hands-on management style, Mr. Marriott has built a highly regarded culture that recognizes the value of Marriott employees. Today, approximately 300,000 employees are serving guests in Marriott managed and franchised properties throughout the world.

The award is given to people who have made a sustained and lasting commitment to excelling in the travel and hospitality industry. HSMAI members nominate industry professionals. A selection committee, comprised of 11 former recipients of the award, reviews the nominees and their credentials before selecting winners.

The Albert E. Koehl Award was established in 1975 to recognize individuals who have made significant contributions to advertising and marketing in the hospitality industry.  Named in honor of Albert E. Koehl, a pioneer in hotel advertising, past recipients include: Sol Kerzner, Ian Schrager, Barbara Talbott, Barry S. Sternlicht, Vincent Vanderpool-Wallace, Horst H. Schulze, John J. Russell, CHME, Michael A. Leven, CHME, Richard Branson, Michael D. Eisner, Gordon “Butch” Stewart and Jonathan M. Tisch.

The HSMAI Adrian Awards honor creative brilliance and best practices in hospitality, travel and tourism-related marketing. In its 54th year, the competition has evolved into one of the world’s most renowned and prestigious advertising, public relations and digital marketing competitions customized to the hospitality, travel and tourism industries.

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