Accor and TripAdvisor Partner to Put Spotlight on Transparency for Hotels

  • Accor North America
  • 11.22.10
Accor is the first major hotel group to partner with TripAdvisor to post recent customer opinions about its hotels online and feature the TripAdvisor widget on its own site so that guests can automatically see what previous guests have said about the hotel before making a booking.

With a direct link to TripAdvisor on its Website, the Accor group delivers real transparency to its guests while making hotels more accountable for the quality of services and facilities they offer. The project was launched in recognition that today’s guest is more likely to turn to online forums to make their travel decisions.
Since launching in Australia, over 52 percent of Accor hotels have improved their rankings against their geographic competitor set and more than 11.5 percent of hotels increased their TripAdvisor five-star ratings.
The new service is available for Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all seasons, Etap Hotel and Formule 1 hotels in all of the group’s host countries.

To support and expand the process, e-mail messages are sent to travelers one week after their stay encouraging them to provide feedback. Opinions and comments appear on the traveler rating form for each hotel that is posted on both the Accor Hotels Website and the TripAdvisor Website.
“Through this partnership, is demonstrating its commitment to quality by transparently providing hotel ratings posted by customers via TripAdvisor,” said Romain Roulleau, Accor’s deputy director of direct sales in charge of e-commerce. “In this way, the portal is improving service for Web users by supplying them with more information before they book their hotel and enabling them to share their impressions with other travelers after their stay.” 

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