Legendary Whitetails Launches New Website Developed by MICROS-Retail

  • Oracle Hospitality Food and Beverage Solutions
  • 12.01.10
MICROS-Retail, a division of MICROS Systems, Inc. (NASDAQ: MCRS), and a leading provider of retail technology for the specialty and general merchandise retail industry, announced the launch of a new Website for Legendary Whitetails, a retailer of casual apparel, gifts and gear for whitetail hunters.

The new site was built on MICROS-Retail’s Open Commerce Express, a new e-commerce offering based on the Open Commerce Platform™ (OCP) designed and developed by Fry, Inc., a MICROS-Retail company.

Legendary Whitetails selected Open Commerce Express for its expanding business operations, and to address and overcome serious challenges it experienced during its peak holiday season last year.  The new platform, implemented along with MICROS-Retail order management system CWSerenade™, offers the retailer greater scalability and improved performance.  Features of the platform include a rich imaging solution and merchandising tools that result in a better front-end experience and ease of updates behind the scenes.

“Our previous platform had reached the limit in terms of scalability and was beginning to significantly hamper our ability to grow our e-commerce channel,” said Greg Huffman, president of Legendary Whitetails.  “Site performance has been increased dramatically, just in time for our peak holiday season.  Our new Website developed by MICROS-Retail affords us sophisticated merchandising opportunities, a content management system that provides real-time flexibility in managing the site, and great image serving capabilities.  All these features contribute to an exceptional shopping experience for our customers.”

MICROS-Retail’s Open Commerce Express is an e-commerce solution designed for mid-market retailers looking for a reliable, robust, powerful platform that can be rapidly deployed. Based upon the solid foundation of OCP, an industry leading technology platform, Open Commerce Express leverages much of the OCP feature set with the added benefit of an integrated, turnkey solution for order management and back-end processing via CWSerenade. Designed to ease integration, Open Commerce Express provides a set of standard integrations and can be configured for specific additional third-party integration requirements.

“MICROS -Retail is pleased to announce Legendary Whitetails as its first client on the new Open Commerce Express platform,” said Jane Cannon, CTO of MICROS -Retail. “This new e-commerce offering has provided Legendary Whitetails with a quick-to-market site that offers the scalability it needs to grow its business while offering its customers a better shopping experience.”




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