Margaritaville Beach Hotel in Pensacola, Fla., Increases Profits by Giving Guests a Cool Experience with Hot Technology Using Resortwide ID Card

  • Maestro PMS
  • 12.09.10
The new 162-room Margaritaville Beach Hotel in Pensacola Beach, Fla., delivers a relaxed tropical vacation experience without a flight to the Caribbean.

Behind the scenes, Maestro resort software technology is a big reason why guests find it so easy to enjoy themselves at Florida’s Jimmy Buffet-themed destination.  

“What makes Margaritaville unique is that people come here expecting a big party, but find themselves drifting to a hammock on the beach with a cool drink,” said Joe McCay, operations manager of the Margaritaville Beach Hotel.  “This is a true vacation destination.  Guests forget their troubles and find time to relax and have fun.” 
 
Part of the property’s secret for relaxed fun is hard-working NORTHWIND resort hotel software technology.  NORTHWIND’s Maestro Property Management System automates the hotel’s entire front office and reservations operation to generate upsell revenue, create a high-touch guest service environment, and drive direct bookings from the property’s ResWave online booking engine.  Maestro resort hotel software even makes it easy for guests to charge to their folios anywhere on property with the convenient Margaritaville ID card.

With swimwear as the dress code for the property’s laid-back beach scene, the front desk caters to pocket-free guests with a special mag-stripe ID card on a Margaritaville Beach lanyard.  This branded card simplifies a guest’s stay by serving as both the room entry keycard and charge card.  The card carries an extra magnetic stripe that Maestro codes with each guest’s account information so no one needs a wallet to charge food and drinks from Margaritaville’s Land Shark Landing beach bar, the Frank and Lola Love Pensacola Café, or the Everything but Sand gift shop. 

“This is a great vacation destination because we give guests a fun, uncomplicated experience,” said McCay.  “Maestro’s boutique hotel software is a secret of our success. The system is solid and easy to use, so our people can focus on building relationships with guests and providing a personalized experience.  The technology does the rest.  Maestro goes above and beyond PMS by delivering specialized tools and expert services that enable us to maximize revenue and keep guests coming back.” 

The Maestro Front Office System is fully integrated with Margaritaville’s ResWave booking engine, so availability on the Website is always accurate and making a reservation is as easy as a walk on the beach.  Maestro is also networked with the property’s outlets so all guest activities from reservations to checkout are captured and stored in Maestro’s guest database for targeted follow-on marketing and 360-degree high-touch service on future visits. 

“Being here is better than the Bahamas,” said McCay.  “We have a Jimmy Buffet-cool hotel with great food and drink on one of the Gulf’s premier white sand beaches.  Jimmy’s quotes pop up in hidden places in guest rooms and public spaces so there is always a reason for guests to smile.” 




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