Maksoud Plaza Hotel Adds Social Media Management to Utell® Agreement

  • Utell®
  • 12.14.10
São Paulo’s Maksoud Plaza Hotel has expanded its agreement with Utell Hotels & Resorts to include eBuzz Connect™ social media management.

As an extension of Maksoud’s existing contract with Utell, eBuzz Connect will enable the landmark property to monitor and manage its online reputation and social media marketing to effectively drive bookings.

Maksoud Plaza Hotel is a landmark of Brazilian hospitality with 416 rooms and suites, located in the heart of São Paulo, just off Avenida Paulista. The hotel, which joined Utell Hotels & Resorts in June 2009, will use eBuzz Connect to augment its aggressive Utell sales and marketing campaigns with online reputation management, said Paulo Patullo, sales and marketing director for the Maksoud Plaza Hotel.

“Utell has already helped us engage aggressively via traditional channels, and now eBuzz Connect will allow us to participate in the emerging social media realm,” Patullo said. “We’ll utilize it as a fast and reliable way to detect and acknowledge any discussions or mentions of the Maksoud Plaza Hotel without having to invest extensive staff resources. It has allowed us to continue our tradition of providing prompt attention to our public, wherever they’re engaging.”

Through the Pegasus strategic relationship with Milestone Internet Marketing, Utell offers the award-winning eBuzz Connect to its global portfolio of hotels. eBuzz Connect facilitates the conversion of social media to profits by allowing hoteliers to monitor, manage and respond to social media mentions. The unique platform provides a reference guide on which channels to optimize and how to do so, demystifying how hotels can maximize gains in social media channels. It allows for monitoring of up to four competitors, and for measuring of performance in social media channels against competitors and previously set goals. The data is presented in a comprehensive dashboard view and is complete with a general manager’s summary report.

“We’re committed to providing services that enable Utell’s members to be more and more competitive on a global level,” said Ric Leutwyler, president of Utell and chief operating officer of Pegasus. “This includes social media channels, which are both global and instantaneous. By harnessing the power of its online social media presence with eBuzz Connect, Maksoud has demonstrated an early understanding of the business potential of this still developing channel.”

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