I-Sites Selected By La Quinta Resort & Club for Website Redesign and Online Marketing

  • Interactive Sites, Inc.
  • 12.22.10
Interactive Sites (I-Sites), providing the global hospitality industry’s leading hotel companies with strategic Website design and online marketing solutions for nearly two decades, announced the addition of another luxury property icon to its extensive portfolio of prestigious hotel Websites.

La Quinta Resort & Club, a member of The Waldorf Astoria Collection, has selected I-Sites to provide design expertise, content management and online marketing tools for the property, including a comprehensive redesign of www.laquintaresort.com. The new Website, which will launch in early 2011, will fully leverage all of I-Sites’ proprietary solutions for Websites, including HandsOn™ Web CMS, HandsOn™ Applications and HandsOn™ Mobile. These strategies are designed to further expand the historic Palm Springs resort’s online presence and provide increased functionality.

“We are thrilled to have selected I-Sites as our new Website developer and online marketing firm,” said Jim Pedone, vice president of sales and marketing for La Quinta Resort & Club. “I-Sites has clearly demonstrated their ability to create a sense of arrival with their innovative Website designs, and that’s exactly what we’re looking for - not to mention their years of experience working with luxury hotels. It’s so important to find a forward-thinking partner in today’s fast-moving online world, and I-Sites is a perfect fit with our new marketing strategies and goals.”

Along with a complete Website overhaul and an all-new online strategy, La Quinta Resort & Club will also utilize I-Sites’ backend solutions and especially look to HandsOn™ Web CMS, to manage the content of the numerous products and services offered by the property.
 
“Our resort has many online revenue-generating capabilities—golf, spa, real estate, meetings and leisure travel—each of which could warrant their own stand-alone Websites and individual e-commerce strategies,” said Bob Buttaro, director of marketing communications for La Quinta Resort & Club. “With I-Sites’ platform, not only will our team be able to easily manage our content in real-time across all of our revenue-generating areas, but more importantly, we can provide our guests with an ’experiential‘ web-based tour and an in-depth understanding of all we have to offer.”
 
I-Sites provides Website and e-commerce solutions for many leading luxury brands and hotels, including Rosewood Hotels & Resorts, The Breakers, Canyon Ranch, several InterContinental Hotels in North America including Arizona’s Montelucia Resort, and most recently The Chanler at Cliff Walk, named the top small hotel in the United States by the readers of Conde Nast Traveler magazine.
 
“I-Sites works with all hotel types, but over the years we have also been very fortunate to have worked alongside some of the best-known luxury hotels and resorts in the world,” said I-Sites CEO Michael L. Waltman. “We have learned a great deal about the luxury hotel market, specifically luxury hotel guests, their habits, trends and what they have come to expect when they visit a luxury hotel’s Website. They are very purposeful and they like to get an immediate sense of what the property will provide during their stay.  We are honored to have the opportunity to work with Jim Pedone and his team at the La Quinta Resort & Club. We look forward to sharing our years of expertise and knowledge to help shape and deliver another unique and compelling luxury hotel Website.”



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