Aloft Debuts in NYC as Harlem’s First New Hotel from a Major Brand in a Century

  • Starwood Hotels
  • 12.30.10
Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) and its Aloft brand announced the opening of Aloft Harlem, its first New York City hotel.

Located in the heart of Harlem at the corner of Frederick Douglass Boulevard and 124th Street, Aloft will soon become one of the area’s hottest destinations and the first hotel from a major brand to open in the neighborhood in a century.

“Aloft’s vibrant social atmosphere will provide the perfect complement to the dynamic and energetic neighborhood of Harlem,” said Brian McGuinness, senior vice president of specialty select brands for Starwood. “Not only is Aloft ushering in a new era of lodging in Harlem, but we’ll be a local neighborhood outpost for the community as well, and we look forward to becoming an integral part of the Harlem landscape.”

“We’re delighted to celebrate the grand opening of the first Aloft hotel in New York City which will provide a modern and luxurious escape for leisure and business travelers alike,” said Richard Gorsky, who leads the RCG Longview Development/Ownership team. “Harlem is a resurgent community which has retained its timeless charm while embracing new lifestyle attractions – particularly along the bustling Frederick Douglass Boulevard corridor.”

“We could not be more excited to become a member of one of the richest and most historic New York City neighborhoods,” said Daniel Fevre, general manager of Aloft Harlem. “Harlem has long been a highly visited destination in Manhattan and we look forward to providing a unique lodging alternative in the area.”

Always on the forefront of new technology, Aloft will roll out its innovative Smart Check-In program at Aloft Harlem. Smart Check-In will allow guests to skip the front desk and head directly to their rooms with a special RFID-powered keycard.

Aloft Harlem is managed by Prospsera Hospitality.

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