2012 International Manufacturing Technology Show to be Managed by Connections Housing and Will Use Passkey's GroupMAX System for Online Reservations

  • Passkey (now a part of Lanyon)
  • 01.11.11
Connections Housing (Connections), the official housing company for the International Manufacturing Technology Show 2012 (IMTS), has announced that it will utilize Passkey's newest GroupMAX technology as the online booking solution for IMTS.

IMTS 2012 is the 29th edition of the premier manufacturing technology show in North America. The event is expected to draw more than 1,100 exhibiting companies, occupy 1.2 million square feet of exhibit space and attract over 82,000 show visitors. The event generally requires over 50 hotels in the Chicago area.

The sheer size of IMTS can entail considerable financial and operational risk on the part of event organizers and participants. By moving the entire housing process to GroupMAX, Connections will be able to mitigate much of the risk, while eliminating the obvious deficiencies of a manual or phone-based housing process. IMTS attendees will be able to make and modify their own hotel reservations online, while the event organizers can gain accurate and live visibility into IMTS' contracted blocks.

Cari Auger, vice president of sales and marketing of Connections said, "Connections has truly reached a key milestone in being selected to manage the housing for IMTS for the fourth consecutive biannual show, as no other housing company has provided housing services on a consecutive basis over the last 20 years. GroupMAX is an invaluable tool when planning an event of this magnitude and our success is attributable to its ability to provide complete control over our room blocks."

Although IMTS 2012 requires highly complex hotel room inventory management, Connections will be able to simplify and streamline the process using GroupMAX. The technology's advanced suite of online tools include SmartAlerts, which send automatic email alerts to event organizers at critical inventory milestones; Group Campaigns, which broadcast email communications to event attendees to ensure accurate hotel bookings; and Live Dashboards, which allow event planners to monitor housing metrics from any Web or mobile device. All of these tools will be in place for the IMTS event.

"Partnering with Connections Housing for the International Manufacturing Technology Show has truly been a great success," said Christine Rasul, vice president, meetings and conferences of AMT - The Association for Manufacturing Technology. "Connections' superior on-site service combined with their proactive and continuous effort to satisfy our customers with the management of the event's room and sub-blocks via Passkey's GroupMAX software has been an extremely rewarding experience."




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