Cabela’s Launches Web Store Powered by Fry’s Open Commerce Platform™

  • Oracle Hospitality Food and Beverage Solutions
  • 01.18.11
Fry, Inc., a wholly owned subsidiary of MICROS Systems, Inc. (NASDAQ: MCRS) and a leading e-commerce solutions provider, announced that Cabela’s, one of the largest mail-order, retail and Internet outdoor outfitters in the world, has launched its newly designed Website on Fry’s Open Commerce Platform™.

Fry built and designed Cabela's new Website on its robust e-commerce framework, Open Commerce PlatformTM (OCP).  The site’s new features include a creative redesign, an integrated kiosk, multisite capability, a new store locator, in-page zoom and swatching, guided navigation, an enhanced My Account section and product comparison capabilities. In addition, OCP’s content management system allows Cabela’s to target content to consumers, enhancing the online shopping experience.

“Fry’s OCP gives us the flexibility and robustness we need in order to grow our online business," said Mark Thompson, Cabela’s senior director of e-commerce. “The new platform, along with the new creative design and customer experience features, combines to offer a world-class shopping experience to every customer.”

New features that personalize and simplify the user experience in the My Account section of the site include the ability to store credit card information in a secure manner and to connect a Cabela’s Club Rewards account with the online profile.  The newly designed site has also enhanced search capabilities and added guided navigation with attribute refinements.  Shopping cart enhancements, such as the ability to email a shopping cart and default in-store pick-up to the customer’s last-used store, and improved integration of alternative payment methods such as gift cards and Cabela’s Bucks, make the checkout process more seamless.  Furthermore, the new site allows Cabela’s to communicate with customers using OCP’s Experience Manager to deliver targeted content and special offers with user-specific merchandising rules.

“Fry is extremely proud of the new Cabela’s site,” said Rudy Pataro, president of Fry. “We worked very closely with the Cabela’s team to design and develop a site that fits Cabela’s business needs and delivers a great shopping experience for the end user. We know Cabela’s customers will enjoy the experience the new site offers.”

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