Ascend Collection from Choice Hotels International Continues International Expansion

  • Choice Hotels
  • 01.20.11
Choice Hotels International, Inc. (NYSE:CHH) increases its international presence, with its announcement of three new boutique hotels in Canada for the company’s Ascend Collection membership program.

These properties are Château Moncton and Château Saint John, New Brunswick, and Hotel Royal William, Québec. They join the network’s other Atlantic Canada hotel, Inn on the Lake, Fall River, close to historic downtown Halifax, Nova Scotia.

Ascend Collection is an elite network of historic, boutique and unique hotels in the United States, Canada and the Caribbean. Members maintain their distinctive design and identity, backed by the resources of a world hospitality leader. Through their membership in Ascend Collection, the Canadian properties become part of the Choice Hotels global distribution and reservations systems. They gain visibility before a global network of more than 12 million Choice Privileges rewards members. Additionally, they acquire marketing support and an online presence on, one of the industry’s largest Websites.

Ascend Collection made its debut in the fall of 2008 and now has more than 40 member lodgings. The network appeals to a growing number of travelers who like to discover upscale indie hotels with distinctive personalities and local flair when visiting new cities.

“We’re delighted to welcome Château Moncton, Château Saint John and Hotel Royal William,” said Stacy Ragland, vice president of Ascend Collection for Choice Hotels International. “Despite the challenging economy, Ascend Collection is enjoying rapid growth, thanks to its proven record in driving business to member properties. Our new Canadian hotels are representative of the network. Rich in history and local character, they provide the type of authentic, high-service experience travelers are looking for today.”

Château Moncton and Château Saint John are owned by Bernard Cyr of Château Saint John, Inc. & Château Moncton, Inc. The Lambert/Beliveau family of Québec owns the Hotel Royal William.

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