PAR Springer-Miller Launches New Version 3.0 of the SMS|World XA™ Online Booking Engine

  • Springer-Miller Systems
  • 01.20.11
PAR Springer-Miller Systems, Inc. (PSMS), a wholly owned subsidiary of PAR Technology Corporation (NYSE:PAR) and a leading provider of guest-centric hospitality management systems, released the latest version upgrade of the company’s SMS|World XA Online Booking Engine.

Successful hospitality organizations center everything they do on providing first-class, personalized service to every guest. PAR Springer-Miller’s latest version of SMS|World XA creates a truly guest-centric online booking experience by focusing on the end user, the guest.

Seamlessly integrated into the SMS|Host® Hospitality Management System, hotels and resorts benefit from all of the advantages of a fully integrated online booking engine – reservations flow in real time from the Web to the SMS|Host system without incurring transaction-based fees, while rates and availability are automatically updated as changes are made in the SMS|Host system. SMS|Host’s robust packaging capability translates seamlessly to the Website, maximizing the return of the direct online channel.

PAR Springer-Miller engaged RTP Interactive to design the SMS|World XA booking engine specifically for the guest. With this focus on usability, SMS|World XA lowers bounce rates and drives more reservations to completion. The intuitive page flow decreases itinerary abandonment and converts Website visitors to guests. PAR Springer-Miller partnered with RTP Interactive because of its extensive expertise in how guests interact with booking destination hotels. The result is a simple, intuitive, user-friendly booking engine.

“This newest version of SMS|World XA is a natural extension of our guest-centric hospitality technology paradigm,” said Victor Vesnaver, senior vice president of sales and marketing for PAR Springer-Miller. “By putting the goals of the guest foremost while also imparting the efficiencies of a single point of management for rates and availability through full integration with our hospitality management system, we’ve empowered our customers to drive revenue through the low-cost, direct online channel.”

“The booking engine is a critical tool in converting prospects to guests,” said Scott Gustlin, vice president of RTP Interactive. “We worked with PAR Springer-Miller to understand how their guests research, plan and book to ensure that the booking engine not only met the business needs, but also helped to create a positive experience for guests that leads to conversion.”

With full, native support for Google® Analytics, SMS|World XA 3.0 allows hotels to analyze clickstream data and identify the most successful traffic sources and special offers.

The Woodmark Hotel®, managed by MTM Luxury Lodging, represents the first installation of the newest version of SMS|World XA.

“We want to drive as many reservations as possible through our direct online channel,” said Chuck Marratt, vice president, information technology for MTM Luxury Lodging. “We have found that the user-friendly design of SMS|World XA has led to increased conversions and fewer phone calls. With Google Analytics tracking, we can test and measure all of our online promotions.” 

Built on a flexible ASP.NET framework, the SMS|World XA booking engine can be easily immersed into the overall Web presence to optimize the online branding experience. Online promotions can be created and deployed with ease.

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