Hilton Worldwide Makes History with Record Room Totals Among Many Milestones in 2010

  • Hilton Hotels
  • 01.25.11
Last year Hilton Worldwide became one of the largest hospitality companies in the United States by number of rooms and opened its 600,000th hotel room, becoming only the second hotel company ever to reach that milestone.

Among other highlights in 2010, Hilton Worldwide:

  • Achieved a global pipeline by year end that included 868 hotels and more than 138,000 rooms – one of the largest pipelines in its history and in the industry.
  • Opened 178 hotels with more than 24,000 rooms and signed management agreements or franchise agreements on more than 230 hotels with more than 44,000 rooms – despite the drag from the economic downturn. These signings increased Hilton Worldwide’s pipeline outside the United States by nearly 40 percent in 2010 in terms of number of rooms, with the Asia Pacific and Middle East & Africa regions combined increasing 52 percent.
  • Increased the percentage of its total pipeline of rooms outside the United States from 15 percent in 2007 to approximately 50 percent by the end of 2010, and the percentage of its rooms under construction outside the United States grew from 11 percent in 2007 to 73 percent by the end of 2010.
  • Reached a milestone with 27 million total HHonors members – with 2.5 million members joining in 2010 alone.
  • Extended the maturity of substantially all of its debt for another two years and reduced its total debt by nearly $4 billion.
  • Launched its Innovation Collaborative, which minimizes technology costs while providing a competitive advantage from world-class partners such as IBM, AT&T, Microsoft, Accenture and Tata.
  • Became one of the first major global hospitality companies to implement a sustainability measurement system as a brand standard with LightStay, which measures energy and water use as well as waste and carbon outputs at its properties globally.

Hilton Worldwide’s 10 unmatched brands also individually achieved many significant accomplishments in 2010, including:

  • The company’s luxury presence, which includes Waldorf Astoria Hotels & Resorts and Conrad Hotels & Resorts, tripled from 2007 to 2010 in terms of current supply and pipeline combined.
  • Hilton Hotels & Resorts launched the highly acclaimed eforea spa product designed to appeal to Hilton’s 123 existing spas and 80 more in development.
  • Doubletree by Hilton introduced a new global brand identity.
  • Embassy Suites Hotels achieved the 50,000th suite milestone, Hilton Garden Inn opened its 500th hotel and Homewood Suites by Hilton opened its 300th hotel.
  • Hilton Garden Inn and Homewood Suites by Hilton both received the highest honors in the J.D. Power and Associates 2010 North America Hotel Guest Satisfaction Index Study. Hilton Worldwide is the only lodging company to have two brands ranked No. 1, and has now won the award 27 times among its brands, which is nearly three times as many first place awards than any other lodging company has received.
  • Hampton Hotels was selected as the No.1 franchise in Entrepreneur’s Annual Franchise 500.
  • Hilton Worldwide’s newest brand, Home2 Suites by Hilton, completed construction on its first property and will open an estimated 100 properties by the end of 2013 in the United States, Canada and Mexico.
  • Hilton Grand Vacations executed on its first capital light transaction, adding the Grand Pacific MarBrisa Resort to its collection of properties on a fee-for-service basis, which represents a new chapter in the evolution of the timeshare division.

“2010 was a turning point for the industry with overall performance improving and showing more signs of recovery, and Hilton Worldwide was positioned at the front of the pack to capitalize on this rebound,” said Christopher J. Nassetta, president and chief executive officer, Hilton Worldwide. “Over the past few years, Hilton Worldwide has transformed our business and united as one globally integrated company. As a result, we recorded some very strong results in 2010 and have reason to be even more optimistic about what’s to come.”

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