Finalists for HSMAI and National Geographic Traveler Leader in Sustainable Tourism Award Announced

  • 01.25.11
HSMAI announces the Gold Adrian Award honorees of the first-ever Leader in Sustainable Tourism Award, presented in conjunction with National Geographic Traveler.

The winners are Fairmont Hotels for its Green Partnership Program/Fairmont’s H20 Package; Hotel Punta Islita/Costa Rica for its Sustainable Tourism: Learning, protecting, celebrating; Inkaterra/Peru for INKATERRA; Namibia/Africa for its program Namibia’s Communal Conservancy Tourism Sector: Achieving Community Benefit at Scale; and The Boat Company/Alaska for its campaign The Boat Company: 30 Years of Sustainable Eco-Cruising. The Gold award winners are in the running for the top honor - a Platinum Award, to be announced at the HSMAI Adrian Awards Reception and Gala, January 31, 2011, at the New York Marriott Marquis.

“The growing importance of environmental initiatives is a central theme to the tourism and hospitality industry, as we all try to be more responsible for our community footprints.  We are very pleased to be partnering with National Geographic Traveler in this new award and delighted to be recognizing outstanding work in this area from all around the world,” said Fran Brasseux, executive vice president of HSMAI. “The winning entrants each demonstrate clearly that it is possible to increase tourism in a sustainable manner that can respect and protect our communities and environment.”

The Leader in Sustainable Tourism Award recognizes a person, company or community for demonstrable leadership and innovation in preserving and communicating an authentic sense of place through a wisely managed tourism campaign. Nominees were judged by how their efforts preserve the environmental, cultural and historic integrity of a destination, and how the program demonstrated leadership, innovation and accomplished its goals.  Entries required details on project analysis, objectives and goals, creativity and innovation, communication, results and leadership.

"Sustainable tourism has been part of National Geographic Traveler's DNA for over 10 years," said Kimberly Connaghan, publisher of National Geographic Traveler magazine. "Our mission is 'to report on destinations of distinction and character, and we support efforts to keep them that way-believing that to enhance an authentic sense of place will benefit both travelers and the locations they visit.' We are excited to be partnering with HSMAI on the first ever Leader in Sustainable Tourism award to recognize the innovators in the tourism industry that are truly making a difference in their communities."

The HSMAI Adrian Awards honor creative brilliance and best practices in hospitality, travel and tourism-related marketing. In its 54th year, the competition has evolved into one of the world's most renowned and prestigious advertising, public relations and digital marketing competitions customized to the hospitality, travel and tourism industries. The winners will be honored at the HSMAI Adrian Awards Gala January 31, 2011, a black-tie networking event featuring award-winning campaigns, lifetime achievement recognition and the Top 25 Most Extraordinary Minds in Sales & Marketing.

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