RezTrip 2.0 by Travel Tripper Increases Key Hotel Business Metrics

  • Travel Tripper
  • 01.26.11
Travel Tripper, LLC, released strong results from its beta test of the new 2.0 version of the RezTrip booking engine.

Its U.S. launch partner, the Marmara-Manhattan Hotel, reports huge increases in all key measures of online reservation activity and performance.
Since Marmara-Manhattan activated RezTrip 2.0 in the fall of 2010, online reservations are up 30 percent, room nights are up 46 percent and ADR is up 26 percent, leading to a growth in AveLOS of 13 percent and increase in online revenue of 83 percent at the hotel - all relative to the same period YOY.
According to Nur Ercan, general manager of the Marmara Manhattan, “RezTrip 2.0 is a phenomenal product.  We love the simple online administration site, and our customers tell us the booking engine is easy to use.  Most of all we are thrilled with the increased room nights and revenue that have been driven by the combination of RezTrip 2.0 and our new hotel Website.”
Gautam Lulla, chief operating officer of Travel Tripper, attributes Marmara Manhattan’s performance to its new Website combined with the powerful merchandising capabilities of RezTrip 2.0, “This product was designed to simplify the rate management process for hotels, and enhance travelers’ ability to buy more products and services when booking online.  We are pleased that our unique extend your stay and room upgrade features are driving measurable, quantifiable results for Marmara-Manhattan and other Travel Tripper hotels so soon.”
RezTrip 2.0 is an innovative new product that enables hotels to maximize their online direct business.  RezTrip 2.0 is built on a highly secure, redundant infrastructure.  Travel Tripper will migrate all existing customers to RezTrip 2.0 by April 2011 and is now implementing all new customers on the platform.

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