HSMAI Honors Best of 2010 Travel Marketing at Annual Adrian Awards

  • 02.01.11
The Hospitality Sales & Marketing Association International (HSMAI) presented the winners of its 54th annual Adrian Awards at the New York Marriott Marquis on Monday night.

A crowd of more than 800 industry and agency professionals gathered to honor the top companies and individuals in hospitality, travel and tourism industries for achievements in the fields of advertising, public relations and digital marketing. The evening also featured specialty awards from American Express, DEPARTURES, National Geographic Traveler, and TRAVELCLICK.

“This year’s Adrian Awards highlighted an unprecedented level of talent and creativity from travel and hospitality sales and marketing professionals,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. “HSMAI congratulates all of the 2010 Adrian Award winners.”

The 2010 Adrian Awards received nearly 1,200 entries from around the globe. The prestigious Platinum winners were judged to be the most extraordinary entrants from the field of Gold winners. Chosen from the Platinum winners, the highest distinction of Best of Show for the divisions of advertising, public relations and digital marketing went to:
  • Advertising Best of Show - Barbados Tourism Authority and its agency MMG Worldwide for their “Long Live Life” campaign
  • Public Relations Best of Show  - Hilton Hotels & Resorts for its “Up in the Air Film Partnership”
  • Digital Marketing Best of Show - New Mexico Tourism Department and M&C Saatchi for their “Day of Enchantment” entry

Advertising Platinum Winners (company and agency) include:

  • Missouri Division of Tourism - Hoffman Lewis
  • The Beaches of Fort Myers and Sanibel - BVK
  • Hampton Hotels - Draft FCB Chicago
  • Barbados Tourism Authority - MMG Worldwide
  • Fairmont Hotels & Resorts - Anson Stoner
  • St. Louis Convention and Visitors Commission - Hoffman Lewis
  • Sandals Resorts, Emerald Bay, Great Exuma Bahamas - Hunter Hamersmith & Associates Advertising Agency   

Public Relations Platinum Winners (company and agency) include:

  • Royal Caribbean International - Weber Shandwick
  • Hilton Hotels & Resorts                                    
  • The Greater Philadelphia Tourism Marketing Corporation
  • The National World War II Museum - Peter A. Mayor Public Relations and Sandy Hillman Communications
  • Visit Orlando
  • The Nicaragua Tourism Board - Murphy O’Brien Public Relations
  • Offshore Sailing School - Redpoint Marketing PR
  • Abercrombie & Kent - Laura Davidson Public Relations
  • InterContinental Hotels Group - Weber Shandwick

Digital Marketing Platinum Winners (company and agency) include:

  • New Mexico Tourism Department - M&C Saatchi
  • Millennium Hotels & Resorts -  Dana Communications
  • Interval International - Interval International Creative Services
  • Visit Orlando
  • The Napa Valley Destination Council - Ypartnership
  • Aramark Parks and Destinations - RTP Interactive
  • The St. Louis Convention and Visitors Commission - Hoffman Lewis

HSMAI Adrian Awards Gold Award winners were honored throughout the Gala and displayed during the Gold Award Gallery Reception, presented with partner Expedia Media Solutions prior to the Gala.

In addition to its Adrian Awards, HSMAI recognized the Top 25 Extraordinary Minds in Sales and Marketing and presented two individuals with the top honor of Lifetime Achievement. The awards recognized the recipients for their significant contributions and lasting impressions on the hospitality and travel industry.

HSMAI's annual Albert E. Koehl Award for advertising and marketing was awarded to J.W. Marriott, Jr., chairman and chief executive officer, Marriott International. The Winthrop W. Grice Award for public relations excellence was bestowed upon Nancy Friedman, founder, Nancy J. Friedman Public Relations.

"I'm so proud to accept this award on behalf of our 12,000+ sales and marketing and reservation executives around the world,” said Mr. Marriott in accepting the award from last year’s honoree, Sir Sol Kerzner, chairman and CEO of Kerzner International.  "We've been active members of HSMAI since those early years and will continue on," he added.

Nancy Friendman, after accepting her award from last year’s honoree, Vivian Deuschl, corporate vice president of public relations, Ritz-Carlton, said, "My mother once said that I majored in travel in college, and… like most mother’s …she was right.  Being able to marry my passions has provided me with a lifetime of very enriching memories.  Thank you all who helped me achieve and receive the prestigious Winthrop Grice Award from HSMAI tonight. It has truly been a magic carpet ride."

A new addition to the Adrian Awards line-up was the HSMAI and National Geographic Traveler Leader in Sustainable Tourism award. The inaugural Platinum award was presented to Namibia and Sustainable Travel International.

The DEPARTURES Luxury Marketing Achievement Award was presented to Barbados Tourism Authority and MMG Worldwide.

TRAVELCLICK paid tribute to the best integrated e-marketing program in the hotel industry with the eMarketer of the Year award, presented to KeyLime Cove Indoor Waterpark Resort.

The first American Express Loyalty Award went to Hotels.com, Welcome Rewards by Hotels.com, and Y&R Chicago.

Founded in 1957, the Adrian Awards embraces every segment of the industry, including hotels, airlines, cruise lines, car rental companies, destinations, credit card companies and more. Winners are selected from a field of 1,100 entries by senior industry and media experts.

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