Think Fast, Win Big; Priority Club® Rewards Launches Hotel Industry's First Online Gaming Platform

  • InterContinental Hotels & Resorts
  • 02.02.11
In less time than it takes to brush their teeth, members of Priority Club® Rewards, one of the world's largest hotel loyalty programs, could score thousands of loyalty points for simply answering travel trivia questions in a new online game, "Win It in a Minute."

IHG's (InterContinental Hotels Group) Priority Club Rewards is the first hotel rewards program to launch an online gaming platform where members can win loyalty points by competing against one another.  Each round of "Win It in a Minute" takes less than one minute to play - players have a maximum of 12 seconds to answer each of their five daily questions.

There is a global trend toward businesses integrating games into marketing and advertising initiatives. Joel Brodie, CEO and founder of, an online casual games news and reviews community Website, said, "The power of games to affect consumer behavior is almost limitless... This is clearly the future." Additionally, Forrester Research, Inc. reported that 40 percent of U.S. frequent travelers play online games.

Priority Club Rewards sees the strategic potential in adopting and advancing this trend in a meaningful way.  "Our research has consistently confirmed that Priority Club members appreciate new and unique ways to engage with the program and earn more points," said Don Berg, vice president, loyalty programs, IHG. "Win It in a Minute gives them a great opportunity to do both and compete with other members in a fast-paced and fun, online game.  We are confident that as we continue to build our gaming platform, it will make Priority Club Rewards more valuable and engaging for our members."

Priority Club Rewards is one of the longest-established loyalty programs in the hotel industry, yet continues to break new ground in understanding and responding to consumers' changing needs and interests.  Today's frequent travelers are increasingly diverse in terms of both socioeconomic and geographic demographics, and Priority Club Rewards believes it is essential to explore innovative technological platforms such as gaming to more effectively reach young, new members and establish new ways to engage with its most valued and loyal guests.

How to win Priority Club points through online gaming:
  • Visit between Jan. 24 – April 15, 2011.
  • Compete against fellow Priority Club members in a travel-themed trivia game.
  • Act fast. Gamers have 12 seconds to answer each trivia question.
  • Top 50 scores each weekday win 5,000 Priority Club points.
  • Top 100 cumulative scores each week win 15,000 Priority Club points.
  • All can play, but only eligible members from the United States, United Kingdom and Canada can win points.  

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