HSMAI Announces New Mission and 2011 Board of Directors, Executive Committee

  • HSMAI
  • 02.08.11
The New Year brings a renewed energy to the Hospitality Sales and Marketing Association International (HSMAI).

As one of the travel and hospitality industry’s leading professional associations, HSMAI is focused on a new mission geared toward growing business for hotels and their partners by fueling sales, inspiring marketing and optimizing revenue. The association also recently announced its 2011 Americas Region Board of Directors, further reinforcing its commitment to hoteliers and their partners.

HSMAI, ensuring success through its powerful offerings and board leadership, is placing a firm emphasis on being one of the industry’s leading partners and advocates for intelligent, sustainable total hotel revenue growth. Whether through its Affordable Meetings exhibitions, Adrian Awards program, C-level roundtable discussions or industrywide, business and relationship-building opportunities, the association’s goal is to provide hotel professionals and their partners with the tools, insights and expertise to fuel sales, inspire marketing and optimize revenue for their businesses.

“HSMAI has always provided a network for the travel and hospitality industry’s most accomplished professionals,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. “Our new mission reinforces our long-time goal to provide hotels and their industry partners with the most comprehensive set of resources to achieve measurable success for their businesses and for themselves.”

Paving the way for the new vision of HSMAI is the 2011 Americas Region Executive Committee and Board of Directors which includes:

- HSMAI Executive Committee:

  • Chair: David Atkins, principal, Digital DNA Infusion
  • Chair-elect: Barb Bowden, general manager, Peabody Orlando and corp. director of revenue management, Peabody Hotels
  • Secretary-Treasurer: Rob Torres, managing director, travel, Google
  • Vice Chair: Jeff Senior, executive vice president, sales and marketing, Fairmont Raffles Hotels International
  • Immediate Past Chair: Dorothy Dowling, senior vice president of marketing and sales, Best Western International

- Board of Directors:

  • Maureen Callahan, vice president, marketing, Destination Hotels & Resorts
  • Elizabeth Cambra, CRME, corporate director, pricing and revenue management, Outrigger Enterprises Group
  • Jack Easdale, vice president of revenue management, Gaylord Hotels
  • Mike Fegley*, vice president, global sales, The Americas, InterContinental Hotels Group
  • Flo Lugli, executive vice president, marketing, Wyndham Worldwide
  • Brian Keenan*, vice president of sales, MGM Grand Hotel and The Signature
  • Marina MacDonald, senior vice president, sales and marketing, Red Roof Inn
  • Melissa Maher, vice president, strategic accounts, Expedia, Inc.
  • John Moser*, chief marketing officer, Denihan Hospitality
  • Lalia Rach, Ed. D., professor and HVS international chair, New York University
  • Heather Allison Smith, director of sales and marketing, The Ritz Carlton Lake Tahoe
  • Chuck Sullivan*, senior vice president, global online services, Hilton Worldwide
  • Mark Thompson, vice president, marketing, Irving, Texas CVB
  • John Washko, vice president, sales and marketing, The Broadmoor

*New board member

Gilbert added, “HSMAI is in great hands with the 2011 Executive Committee and Board of Directors. Both groups are comprised of some of the brightest minds in hotel and travel sales, marketing, and revenue optimization today.”




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