Sabre Red Workspace Up for Innovation Award from Business Travel & Meetings Show

  • Sabre Travel Network
  • 02.08.11
Sabre Travel Network,a leading provider of high performance solutions for the travel industry, is a finalist for a Business Travel & Meetings Show Innovation Award for the Sabre Red Workspace.

The Red Workspace is built on a future-ready, open-source platform - the same technology used by NASA to command the Mars rover missions – and provides unprecedented flexibility to put everything users need right at their fingertips.

After announcing Sabre Red in June 2010 and quickly beginning the upgrade process in July of last year, the company has already reached the 50 percent mark in its plan to upgrade customers to the Sabre Red Workspace. More than 82,000 travel agents in 100 countries are already realizing the benefits of the Red Workspace, with its superior speed, increased efficiency and flexible administrative controls. The upgrade of Sabre agencies to the Red Workspace has been achieved with unprecedented speed and efficiency, enabling agents to realize benefits from day one.

“Travel management companies know they can count on Sabre to deliver innovations that help them succeed,” said Martin Cowley, senior vice president for Europe, Middle East, and Africa for Sabre Travel Network. “By listening to customers, we can identify their needs and deliver the essential tools that they demand to stay competitive and win in the marketplace.”

David Giles, chairman and founder of Giles Travel, a U.K. agency named Best TMC at this year’s Business Travel Awards said, “The industry is undergoing a lot of change and to be successful, you need to operate more efficiently and respond swiftly to customer needs. Our Red Workspace upgrade was seamless and we saw an immediate improvement in efficiency simply by having all the tools we need in one place. It’s user friendly and we can customize the workflow to our needs. Sabre’s continuous innovation makes them a strong technology partner – how their technology enables us to operate at maximum efficiency translates into a great customer experience and is certainly one of the reasons why Giles Travel was named Best TMC at this year’s Business Travel Awards.”

Sabre has leveraged one of the most advanced, open technology platforms in the industry to deliver the Sabre Red Workspace, supercharging the power, usability and consistency of an agent’s workflow. Benefits include:

Seamless integration of applications: The advanced technology allows customers to seamlessly integrate Sabre-built, third-party and proprietary applications directly into the Red Workspace and also ensures compatibility with existing applications. Agents have easy access to all the functionality, data and tools needed in one point of sale. This integration drives added convenience and efficiency for travel management companies.

Highly configurable: The Red Workspace offers unprecedented control to agencies, delivering maximum efficiency to their workflow. An agency can control which set of tools are visible and available to each individual agent. Individual users within the same agency may have a very different version of the Red Workspace depending on what tools are relevant to their workflow.

Intuitive user experience: The smart technology recognises the agent’s workflow and presents the right tools at the right time. This innovation helps drive convenience and effectiveness by ensuring agents are not using valuable time searching for the tools or functions needed to serve customers.

Rock-solid stability: The proven, open technology platform ensures the highest level of speed and stability each time Red Workspace is used. Because the technology is so flexible, the Red Workspace can be implemented in different types of environments, including low bandwidth areas, easily accommodating customised setups with no additional major investments.

Easy access to enhancements: Updates, whether new features or an entirely new version, are delivered in the background without interrupting the agent’s workflow. This innovative process protects the agent’s productivity while adding enhancements to the application.

"We could not have chosen a better solution for our global operations than Sabre Red,” said Tom Osovitzki, CEO of ctms, a Canadian-based travel management company with branches in Europe, Russia and the United States. “In the seven months since ctms began using the Red Workspace, we have seen a significant increase in revenue, thanks to its extreme efficiency. It helps our agents use their time more effectively, which means they can serve more customers. As ctms further expands into world markets this year, we are confident that Sabre Red is the right solution to help us grow our business, and achieve our goals and those of our customers."

The Workspace is just one of the innovative capabilities Sabre has delivered since announcing Sabre Red in June 2010, with more enhancements on the way. In the coming weeks, Sabre will increase the number of agencies beta testing a fully graphical workflow for air, car and hotel, expanding on its current graphical capabilities. The expanded graphical workflow will deliver significantly greater efficiency and ease of use, even for the most expert agents.

“To be successful, savvy agencies will want to embrace new technologies to meet the changing needs of tomorrow’s travellers. We want to be their partner at every step along the way,” said Cowley.




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