Trust International Joins Google Program to Display Real-time Rates and Availability

  • Trust International
  • 02.08.11
Trust International, a leading global CRS for hotel chains and representation companies, will have its hotels listed in Google’s feature showing hotel prices and availability against relevant search on Google Maps and on related Place pages.

This makes Trust one of the first independent centralized reservation systems (CRS) worldwide to offer this service. In addition, Trust acts as an authorized reseller of Google’s AdWordsTM – an online advertising program that enables its 60+ global hotel chains customer base seamless access to finding and booking room reservations on the Web.
Trust is offering its customers worldwide access to the prices and availability of its hotels through a pay-for-click advertising module connected with the full inventory of the hotel chain in the Trust CRS solution. This will allow the hotel chains to secure an exciting new way of distributing the hotel quickly, easily and generating more profitable bookings by:

  • Allowing users to simply enter their trip dates in Google Maps and find real prices on selected listings alongside other useful organic listing.
  • Clicking on the price to reveal the price on the hotel’s Website in addition to a list of advertisers such as OTAs who have provided pricing information for the hotel.
  • Using a deep link that reserves rooms on the hotel’s own Website.
The new service is available now on Google Maps and Google Place pages and in many of Google's international domains, including Americas, Europe and Asia. The result for hotels is a cost-effective, efficient means to advertise and drive bookings to their own Websites.

"As part of Google's commitment to providing users with relevant information and improving our advertising offerings for businesses, we're pleased that Trust has joined our effort to show hotel prices on Google and Google Maps,” said Matt Klainer, business development manager for Google.
“We have worked hard to integrate our hotel pricing and availability into Google’s system to make it easy for customers to customize, compare and complete hotel reservations online,” said Richard Wiegmann, managing director, Trust International. “This is a valuable service that drives traffic to our hoteliers, while simplifying the hotel research and booking process for hotel guests.”

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