La Quinta Inns & Suites Announce Year-end Results

  • La Quinta Inns & Suites
  • 02.09.11
La Quinta Inns & Suites announced year-end results.

In 2010, mature hotels in the La Quinta franchise system showed a 3.2 percent RevPAR increase, along with an increased market share of 1.6 percent. Product quality and service scores topped 90 percent according to Medallia and guest satisfaction reached 87 percent, among the highest guest satisfaction levels in the history of the brand.
Additional highlights, include:

  • In 2010, the brand executed 40 new franchise agreements of which more than 70 percent were new construction and 100 percent were for La Quinta Inns & Suites.
  • More than half of the growth in 2010 came in the Eastern half of the United States, continuing the rapid expansion of the brand into important urban, gateway and airport locations. La Quinta now has more than 800 properties and more than 81,000 rooms in 46 states and in Mexico and Canada.
  • La Quinta signed multiple international agreements, continuing the expansion of the brand in Mexico and Central America. The brand opened two hotels in Mexico in 2010 and expects to more than triple that number in 2011. La Quinta also expects to open its first hotel in Panama in 2011 and to announce additional franchise agreements for Latin America and South America.
  • In the past 24 months, La Quinta opened 104 hotels in 29 states, plus Mexico, for a net growth of 14.6 percent.

“We are pleased to share our recent results demonstrating La Quinta’s continued focus on product growth with quality – which provides our guests with superior guest satisfaction and ensures that our franchise partners achieve a superior return on investment,” said Rajiv Trivedi, executive vice president and chief development officer. “In a period in which the hotel industry turned the corner, not only did our growth accelerate – but we supported that growth with a singular focus on winning every street corner. We positioned our partners, together with our brand, for an even brighter future.”
Wayne Goldberg, president and chief executive officer said, “As we prepare to greet franchise partners and associates at our annual brand conference in just a few weeks, we are proud to recognize La Quinta’s strong performance in 2010. We look forward to sharing our plans for 2011 at the conference, as we gear up for a year of accelerated growth and brand development.”

Related Articles
want to read more articles like this?

want to read more articles like this?

Sign up to receive our twice-a-month Watercooler and Siegel Sez Newsletters and never miss another article or news story.