Montana’s Buck’s T-4 Lodge Increases Revenue by More Than 60 Percent with Pegasus Solutions’ NetBooker® NG Internet Booking Engine

  • Pegasus Solutions Inc.
  • 02.09.11
Montana’s scenic Buck’s T-4 Lodge realized an increase of 61 percent during its peak season following the implementation of Pegasus Solutions’ NetBooker® NG Internet booking engine.

The property also credited the tool with helping achieve nearly 30 percent occupancy and $5 rate increases coupled with a rise in more profitable direct bookings.

Born of a 1946 hunting camp, Buck’s T-4 Lodge is known for its scenic views of pristine Montana wilderness, warm Western accommodations, award-winning cuisine, wine and legendary entertainment. Ideally situated for visitors to Yellowstone National Park, Big Sky and Moonlight Basin Ski Resorts; Buck’s is also convenient for fly-fishing and whitewater rafting in the nearby Gallatin River, made famous by the Robert Redford film, “A River Runs Through It.”

Before working with Pegasus, Buck’s T-4 was represented online through the online travel agencies (OTAs), as well as on its own Website. Upon implementing NetBooker NG, the hotel integrated its booking engine into the site for the first time, which had immediate impact, according to David O’Connor, managing partner of Buck’s T-4 Lodge.

“After we integrated NetBooker NG into our Website, we saw a dramatic increase in online booking. These reservations reduced the cost at the property level – lessening time on the phone and removing fees paid through other online channels,” said O’Connor. “Our net revenue and occupancy increased accordingly, as did time spent on the site following the customized design we jointly developed with the Pegasus team to enhance the user experience.”

NetBooker NG offers hotels, like Buck’s T-4 Lodge, the functionality of a private-label site without the responsibilities and overhead of in-house Website design, development and hosting. It combines a proven advanced booking engine with integrated Web marketing services, allowing hotels to create a site customized according to the property or brand.

“NetBooker NG was developed to bring guests from your virtual doorstep to your hotel doorstep,” said Ric Leutwyler, chief operating officer of Pegasus Solutions. “The more than 60 percent revenue, $5 rate and nearly 30 percent occupancy increases Buck’s T-4 Lodge realized by enhancing the virtual guest experience with NetBooker NG prove the potential of this solution for hotels. We’re also thrilled to see the added benefit at Buck’s T-4 Lodge of more profitable direct bookings, which also gave staff more time and resources to deliver on the actual guest experience.”

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