White Lodging Appoints Robert Morse as Senior Director of Revenue Management for its 26 Hotel Full-service Division

  • White Lodging
  • 02.14.11
White Lodging recently appointed Robert Morse to the position of senior director of revenue management for its 26 full-service hotels.

Identified as the company's highest volume properties, the list includes the newly opened 34-story, 1,005-room JW Marriott in downtown Indianapolis.

A long time White Lodging employee, Morse began his career as the front office manager of the Indianapolis Marriott. Moving into a revenue management role as director of market strategy for the Indianapolis market, he developed the first process for total hotel revenue management.  In 2005, he joined the corporate team as corporate director of revenue management.  Morse's most recent position was as senior corporate director of revenue management, which required him to oversee the company's entire revenue management operation.

"I am excited to lead the revenue strategy effort of the full-service division," said Morse. "As the economy continues to improve, the hospitality industry is seeing a type of recovery that benefits our premium, full-service brands and urban select hotels."

Considered a stabilizing force in White Lodging's revenue management efforts, in 2010 Morse and his team were responsible for growing the company's market share more than 50 percent faster than its competition.

Said Chief Operating Officer of Hospitality Management John Peck, "I want to thank Robert for all of his hard work. He is always there to do whatever it takes."

White Lodging Services Corporation was established in 1985 and is headquartered in Merrillville, Ind. White Lodging is a fully integrated hotel ownership, development and operations company – a recognized leader that has defined and cultivated the ability to achieve consistent, sustainable growth among mid to large-scale hotels across the country. Its current portfolio consists of over 154 hotels in 18 states and encompasses representation of the following leading brands: Marriott International, Inc., Hilton Worldwide, Hyatt Global, Starwood Hotels and Resorts, InterContinental Hotel Group, and Carlson Hotels Worldwide.

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